Balenciaga teams up with Net-A-Porter on an exclusive capsule

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By Wei Yeen Loh

Balenciaga teams up with Net-A-Porter on an exclusive capsule

Wallets at the ready—Balenciaga-heads can head to both Net-A-Porter and Mr Porter as you are reading this right now as the French brand’s exclusive capsule collections have dropped online (and it will likely sell out before you know it). This collaboration marks the first time that Balenciaga is creating a women’s and men’s range of ready-wear items and accessories for the online retailer giant. Also, it’s worth noting that this merch is pretty much what street style fanatics would love to get their hands on, with plenty of coveted items sporting the new “BB” logo, including a silver quilted bag with chain straps, their cult-status Speed Stretch-Knit Sneakers, and gold-tone earrings in the form of beer caps. The collections boast 53 pieces in total, with items from its Spring/Summer 2018 collection in limited-edition motifs and colourways.

In case you need ideas on how to pull off the brand’s iconic Pantashoes for the boardroom (yes, it’s possible), check out its digital campaign shot by Johnny Dufort and Lotta Volkova in the Net-A-Porter office and modeled by the staff there. “This project was a wonderful partnership and a first of its kind with Balenciaga’s campaign creators, Johnny Dufort and Lotta Volkova, photographing and styling our own teams wearing the exclusive collections against the backdrop of our offices,” says Alison Loehnis, president of Net-A-Porter and Mr Porter. “With Johnny’s keen observational eye and Lotta’s signature undone glamour, this campaign represents a true behind-the-scenes glimpse into the world of Net-A-Porter and Mr Porter through Demna’s Balenciaga lens.”



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