Raya 2024: 10 Ready-to-wear collections you shouldn’t miss this Eid
The best in town
Now that Ramadan has begun and preparations for Eid are underway, one crucial task should be at the forefront: sourcing the perfect Baju Raya to celebrate the occasion in style. If you’re just starting your search, fear not—we’ve curated a list to make your shopping experience in the weeks ahead easier. Featuring the best collections from renowned local designers like Rizman Ruzaini, Syomirizwa Gupta, and Melinda Looi, here are 10 collections guaranteed to make your Raya look stand out!
Alia B by Alia Bastamam
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The ‘Cinema’ collection captures the dreamy allure of soft focus and brilliant technicolour from the fascinating world of the silver screen. When browsing through the collection, you’ll find Alia Bastamam’s signature touches like batwing sleeves, drape accents and wraparound sarongs, bringing touches of elegance to the airy silhouettes. For those wanting a unique look, the deep purple ‘Scarlet’ or the fuchsia pink ‘Margot Pantsuit’ offer bold alternatives that are sure to leave a lasting impression.
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Khoon Hooi
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You can count on Khoon Hooi to seamlessly intertwine classic silhouettes with contemporary details. This season, the Kebayas arrive in a range of sizes, featuring brocade tops embellished with floral details and accented by pearl brooches. The wrapped skirts are fitted with an elastic waist and a camisole interior for extra comfort. On the other hand, the classic Baju Kurung Kedah has been refreshed with bell sleeves, ruffle details and a mermaid skirt for a graceful finish.
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Melinda Looi
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Just in time for International Women’s Day, Melinda Looi has launched the ‘Cabaya’ collection with Farah Ann and Datuk Syafinaz as its muses. The latest series comprises 10 designs, meticulously crafted with breathable fabrics. From luxurious velvet tops paired with printed chiffon skirts to embroidered cotton tops matched with cotton batik skirts, each ensemble possesses its own special personality. Our favourite? The classic Kebaya labuh paired with a batik slit skirt.
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Syomirizwa Gupta
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Syomirizwa Gupta has everything you need if you’re seeking vivid hues and eye-catching patterns. Inspired by Francisca Peters’ 1987 hit song, the ‘Oolalla Tropika’ collection blends the memories of the 1980s with the brand’s modern appeal. Whether the drawstring maxi dresses with puff sleeves or the Kebayas with convenient side pockets, each piece is a versatile addition to your wardrobe and fits well with any essential pieces you already own.
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Afiq M
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Afiq M presents the ‘Pulang’ collection this year, taking its cues from the nostalgic charm of old Malaya. With a captivating magenta rose colour palette, traditional garments are tastefully reimagined with subtle details such as pleated tulle accents, charming bows and delicate frills, all while preserving the classic cuts. There are also a couple of polka dot looks, elegantly paired with lace embellishments, designed to flatter and suit women of all styles.
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Rizman Ruzaini
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As always, Rizman Ruzaini presents a stunning Raya collection with an enticing array of prints and patterns. Among the motifs showcased this time are the classic Songket motif, gingham and floral designs. If you purchase the Baju Kurung Pahang, you will have the chance to match with your little ones as they carry smaller versions for kids.
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NH by Nurita Harith
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Nurita Harith returns with another romantic collection this year, featuring pleated skirts and chiffon drapes cascading delicately over lace bodices. The boat necklines lend a touch of sophistication, while the wide range of colours ensures there’s something for every taste. Adding to the charm of the collection are the leafy patterns decorating the embroidered hemlines.
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Mimpikita
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The ‘Nostalgia Raya: Mimpikita’ collection honours traditional attire through floral embroidery on delicate sheer fabrics. The embroidered tops feature refined scalloped edges along the borders, lending a timeless charm to their design. What also elevates these pieces is their versatility, offering effortless mix-and-match styling to suit every mood. On top of that, Mimpikita introduces a range of footwear, including wedges and strap heels, plus a selection of shawls, letting you pull off a whole ensemble from the brand itself.
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Innai & Co
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Innai & Co draws inspiration from the glorious golden hour to craft pieces that effortlessly marry glamour with comfort. Each look in the collection embodies a harmonious blend of contemporary feminine aesthetics, thanks to the elaborate embroidery and lace details. Furthermore, the latest assortment features a plethora of motifs, such as the leaf-shaped embroidery on the Alia Kebaya and the intricately embroidered Sofya—a contemporary take on the traditional Baju Kurung Kedah.
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Larney
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Larney is going big again this year with the release of the ‘Regal Raya’ collection, available in four different styles so that everyone can enjoy a piece of the brand. The pleated designs showcase a refined blend of more than five pleating techniques, while the Kebayas are adorned with diverse embroidery designs. Each Kebaya is accompanied by a matching shawl to enhance your regal look. If you’re leaning towards simplicity, the luxe prints series is the perfect fit for you as each piece can make a statement through its harmonious patterns and precise outlines.
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