BURO Spotlights: Skechers Reopens Its Flagship Store in Singapore
Sole party!
Skechers sharpens its style game in Southeast Asia with the reopening of its flagship store at Bugis Junction, Singapore. Now spanning over 4,112 square feet, the revamped space offers a more immersive retail experience—complete with sleek, contemporary interiors in deep navy and vibrant fuchsia.
On display is an expansive curation of the brand’s latest lifestyle and performance collections, including exclusives like the Court Classics, Skechers Street™ Shadow Collection, Hotshot, Pickleball, and Performance Technical Running—bringing together fashion-forward design and athletic functionality under one roof.
Taking the in-store experience up a notch, Skechers introduces SafeSize—a cutting-edge fitting system that scans your foot shape and movement to deliver precise, personalised recommendations. It’s a seamless fusion of digital innovation and retail ease, designed to make finding the right fit as intuitive as slipping into your favourite pair.
“The grand reopening of our Bugis Junction flagship marks a major milestone for Skechers in Singapore,” says Cedrick Tan, President of Skechers Southeast Asia, Hong Kong and South Korea. “With an expanded space, new look, and broader product range, we’re excited to offer an elevated shopping experience that highlights our commitment to comfort, style, and innovation.”
Bringing star power to the relaunch, Skechers welcomed Minnie of I-dle for the official unveiling. The celebration carried on at the Bugis Square Outdoor Atrium, where a high-energy fashion showcase and fan interactions lit up the space.
In an exclusive moment away from the buzz, we sat down with Minnie to hear her thoughts on the refreshed flagship, the Skechers pair she swears by, and her must-have meal whenever she returns to Singapore.
What do you think of the new Skechers store?
It’s super cool! I love how open and bright the space is and there’s so much to explore. The whole vibe feels really fun. It’s the kind of place where you’d want to hang out and take your time shopping.
What’s one thing you like about Skechers?
Definitely the comfort! I’m always on the move, whether I’m dancing or travelling, so I need something that can keep up with me and still look cute. Skechers really does both.
Do you have a go-to pair of Skechers?
I really love the Skechers Hotshot. It’s so comfortable with the Air-Cooled Memory Foam insole, and I like how it has that sleek look with a touch of classic style. It’s the pair I reach for the most because it’s super easy to match with any outfit.
What do you do to clear your mind?
When I need to clear my head, I usually put on some calm music. And honestly, nothing beats a great massage!
What is the first thing you want to eat when you come back to Singapore?
Singaporean chilli crab with mantou. It’s so good!
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Skechers @ Bugis Junction
Address: 200 Victoria Street #02-11 188021 Singapore
Opening hours: 11AM – 9PM (Sunday to Thursday), 10.30AM – 9.30PM (Friday to Saturday, Public Holidays and Eve of Public Holidays)
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