With 1.5 million followers on Instagram and 1.9 million subscribers on Youtube, Jenn Im is no doubt one of the most popular social media stars around. Having collaborated with beauty brands such as ColourPop and Clinique in the past, it’s only a matter of time before she launches her own fashion line, and it definitely emulates the 26-year-old’s style. Inspired by her Korean heritage, the label, ‘Eggie’, which translates to “baby” in Korean—a nickname that her family calls her—is being described as “an extension of her closet”.
The label’s debut collection features classic separates such as gingham-print blazer and wide-legged trousers for fuss-free mix and match, with a mix of pieces including XXL-sleeved sweaters and sheer ruffled top that give a trendy update. While the pieces from her label are generally catered towards a younger crowd—with heavy ’90s influence present, new pieces are expected to be introduced monthly.
Check out some of the pieces from it Autumn/Winter 2017 collection:
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