H&M and Wes Anderson come together for a Christmas film
In for the ride
Every Christmas, fashion retailers produce festive-themed campaigns in hopes of pulling our heartstrings and tempting us to part with our cash. Joining the festivities this year, H&M release a campaign directed by famed director, Wes Anderson. Renowned for his distinctive visual and narrative style, Anderson's unique aesthetics, including retro interiors, immaculate costume and camera pans are apparent in the short film titled, Come Together.
"The winter train ride, under Wes Anderson's direction, is the perfect setting for H&M's holiday collection full of relaxed, wearable elegance. It's about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones," says Pernilla Wohlfahrt, H&M's Head of Design and Creative Director.
Set on Christmas day, the film tells the story of train passengers travelling to meet their loved ones in The H&M Lines Winter Express. However, due to challenging weather conditions, conductor Ralph (played by Adrien Brody) finds himself in the unfortunate position of having to inform the passengers that they are going to miss Christmas. To make up for the delay, he then prepares a festive surprise for the travellers. "This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug," explains the actor.
It is not the first time Brody has worked with Anderson, having starred in his acclaimed movies such as The Darjeeling Limited, The Grand Budapest Hotel and Fantastic Mr Fox. Check out Anderson's beloved visual quirks and H&M's holiday collection in the video below: