Massimo Giorgetti exits Emilio Pucci

Massimo Giorgetti exits Emilio Pucci

A short stint

Text: Wei Yeen Loh

Image: Getty Images

Massimo Giorgetti leaves the Italian house after two years at the helm.

After two years at Emilio Pucci, Italian creative director Massimo Giorgetti is leaving his role this month—with no one named successor just yet. Giorgetti has been designing for the house since Peter Dundas' departure in April 2015, and Resort 2018 would mark his last collection for Emilio Pucci. 


“This experience with Emilio Pucci, one of the most representative and historic brands in fashion, was an inspiring journey, which has also contributed to my professional growth,” Giorgetti said. 


Known for throwing a wide range of snazzy, vibrant prints that appealed more to a younger generation, Giorgetti took over the reins from Peter Dundas and took a different direction from his predecessor's signature sensual silhouettes and evening-worthy gowns. This past two years saw him reinterpreting Emilio's Pucci's iconic bright motifs on silk jersey with his own twist via a street-inclined aesthetic and a handful of psychedelic mashups. His departure has been said to be an amicable decision between Emilio Pucci's parent company  LVMH Moët Hennessy Louis Vuitton and the designer himself. Following his exit, Giorgetti will continue to focus on designing for his own Milan-based label, MSGM.



In a parting message on his Instagram post above, he said: "Today MSGM needs all of my attention and all of my energy. The experience with Emilio Pucci was a beautiful adventure which added much to my personal growth. I would like to thank Laudomia Pucci, the LVMH group, Mauro Grimaldi, my creative team and the whole company for supporting me throughout this inspiring journey."