Bottega Veneta is next to go coed this Spring/Summer 2017
A meaningful decision
Another designer brand to combine its men's and women's shows into one is Bottega Veneta—but with a more meaningful reason behind this major decision: The event is meant celebrate the brand's 50th anniversary alongside creative director Tomas Maier's 15th year at the helm.
While the see-now, buy-now strategy isn't something that Maier is looking to adopt anytime soon, the designer has mentioned that this September's show will be a "special" one that differs from the typical format held at its Milan headquarters. "The Bottega Veneta universe is built on both genders, showing both women and men together is an organic move that follows the evolution of my creative vision," says Maier according to WWD. This also indicates that the brand will showcase its men's collection in a presentation during Milan Men's Fashion Week instead of the traditional runway setting.
This move is one of the many as of late from a slew of brands, following Gucci's decision to go coed as well last month. Other brands that have set a precedence include Burberry, Vetements, and Tom Ford.