Milan Fashion Week AW18: Highlights of Day 3

Milan Fashion Week AW18: Highlights of Day 3

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Text: Joan Kong

Image: IMaxtree

On Friday, Tod’s took Year of the Dog seriously, Sportmax nailed its sporty-feminine looks, and Versace goes retro for AW18


Who: Our favourite "models" at the show? The oh-so-cute puppies that cued "ooohs" and "aaahs" as they made their entrance.

Where: One step into its usual show venue at the PAC Museum of Contemporary Art and you'll notice Kendall Jenner's 'Puppy Love' themed campaign, teasing the direction of its AW18 show.

What: According to WWD, its CEO Della Valle is working on a new business strategy to drop capsules throughout the year.

The Low-down: While leather was, of course, the main focus of the collection, there was also an abundance of shearling that was introduced. Whether it's in the form of an oversized outerwear or a short cropped jacket, the brand managed to give the fuzzy material that modern update, thanks to the combination of fail-proof leather. The leather dress which was layered over a button-down shirt exuded that sense of urban ease, while the hooded trench—cinched around the waist with a belt bag stroked the right balance between edgy and femininity.

Buro Loves: The layering techniques that are urban and wearable.



Who: One of our favourite up-and-coming models, Selena Forrest closed the show in an ankle-grazing dress, complete with sporty lace-up details on the décolletage.

Where: To complement its ski trip inspo, the minimal white set had neon lines to mirror the symmetry of the ski tracks.

The Low-down: While the Winter Olympics is happening in full swing, Sportmax' skiing theme definitely made us yearn for a mountain expedition. Artful layering was the main highlight of the show; from a skirt with side slit over slim trousers, to a puffer jacket-blazer-top combo, it was the little details—often feminine—that helped to add to the eye-catching factor. The pops of orange and red lend that added interest to your skiing outfit. On top of that, the brand also introduced the new SPX logo, celebrating the 50th anniversary of the label in 1969. They were spotted on the collar of the turtlenecks.

Buro Loves: The pops of bright panels that gave the mostly neutral-hued pieces that extra zest.




Who: Influencers of the region such as Nellie Lim and Andrea Chong from Singapore, Nicole Andersson from the Philippines and our very own Venice Min were invited to the show.

Where: The show was held at Padiglione Visconti—a spacious one-thousand square-meter space in the industrial area of the Ansaldo steel mills.

What: The brand also organised a grand party during MFW in conjunction with the opening of its new standalone store in Milan.

The Low-down: According to the show notes, creative director Christian Alexander Beck was inspired by "curiosities, antique relics, private treasures, and mystical objects", and the melting pot of ideas were translated into the wide array of styles in the collection. From patchwork details to panelled fringes and sheer embroideries, while the collection may seem cluttered at times due to the mismatched combinations, there were some looks that hit the right note. The flowy pyjamas look (with a leather jacket worn over) exuded that hint of urban chic, while the checked coat will earn you a double take for all the right reasons.

Buro Loves: The logo sweaters (and bag straps) will be a street style favourite, for sure.




Who: Russian supermodel and philanthropist Natalia Vodianova opened the show.

Where: The opulent space at the Palazzo Reale was the perfect backdrop for the collection.  

The Low-down: If we could sum up the collection in one word, it'll be Clueless. And by Clueless, we meant the '90s iconic movie starring Alicia Silverstone as Cher Horowitz. The AW18 collection is a tough one to follow after the amazing Gianni tribute last September, but this season, the brand went for an old-meets-new aesthetic that was also alluring. Started out with neutral hues, the collection progressed into '80s plaid and tartans in different colours and textures, before moving on to patchwork of busy prints with XXL sleeves or strong shoulders.

Buro Loves: The more-is-more looks with details such as padded shoulders, bustiers, carriers and cascading ruffles.