10 Visually appealing Lunar New Year Fashion campaigns of 2023
Celebrate moments of reunion in style
The celebration of good fortune, wealth, and prosperity is almost upon us, and in conjunction with the festivities, our favourite luxury brands have released limited-edition offerings. From incorporating the fourth animal in the Chinese zodiac into their RTW collections to producing short films depicting the spirit of joy, take a look at our top picks of Chinese New Year campaigns by prominent fashion houses to get you into the festive spirit.
Gucci
Gucci jumps on the bandwagon with its bright, vivacious capsule collection incorporating rabbit motifs that symbolise wisdom and longevity. In an aesthetically enchanting film directed by Max Siedentopf, the essence of the quirky collection is encapsulated when a group of friends dressed in patterned silk blouses stumbles upon rabbits in a field of flowers while anticipating the arrival of the Spring.
Shop the collection here.
Burberry
Burberry’s newest campaign, titled ‘Year of the Rabbit 2023’, invites you to explore the endless possibilities in life. In a film directed by Zika Liu, the ambitious spirit of the brand is portrayed by actors Qi Xi and Shi Pengyuan, as well as sportswoman Zhao Lina, who are on their journey to discover their calling. All are decked out in the limited-edition collection, which features Thomas Burberry emblems, reimagined with rabbit ears.
Shop the collection here.
Ferragamo
The lucky streak continues for Ferragamo with the launch of its exclusive capsule, featuring the luckiest animal in the Chinese zodiac. The white rabbit serves as the collection’s emblem, and its eyes enliven a sleek range of silhouettes and accessories. The key pieces for this line include silk foulards, shirts, low-top sneakers, and tiny leather goods in rich shades of red, blue, and white.
Shop the collection here.
Emporio Armani
To usher in the prosperous festive season, Emporio Armani debuted its vibrant Chinese New Year 2023 line with rabbit motifs in its casual yet sporty ready-to-wear collection. The Italian luxury fashion house incorporates striking contrasts of red and black on everything from T-shirts to jackets and trousers to match the celebration. This time, Jackson Yee, the Global Ambassador, participated by donning the campaign’s signature pieces.
Shop the collection here.
Tory Burch
Tory Burch’s CNY collection is inspired by the Chinese zodiac. While the shade red predominates as a sign of good luck, the capsule collection fuses House classics and Oriental influences. What makes it more appealing is the way the lucky rabbit motif has been pixelated and interpreted in prints, embroideries and patchwork found throughout the collection’s handbags, knitwear and leather goods.
Shop the collection here.
Sandro
Brimming with excitement for a fresh start, Sandro announced its 2023 Lunar New Year capsule collection, featuring classy rabbit-inspired designs. Perfect for everyday wear, Sandro blends traditional Chinese culture with Parisian flair, which can be seen on the House’s signature tweed and knit cardigans. While the men’s capsule exudes youthful vibes with its pastel palette, red packets and a cute rabbit toy are up for grabs to bring luck and success.
Shop the collection here.
Dior Men
This special season, the Parisian fashion house celebrates Chinese New Year in its latest capsule collection designed by Eli Russell Linnetz (ERL). This exclusive line draws inspiration from water rabbits and uses cotton jersey as one of its core fabrics, as seen on the mock neck, Bermuda shorts, polo shirt, and sneaker.
Shop the collection here.
Loewe
Loewe reimagined the festive knot by weaving fluffy rabbit ears over the brand’s iconic Bunny, Basket, Hammock and Pocket bags. In addition to T-shirts and sweaters, bunny charms are included in the collection, signifying the good fortune brought by the upcoming Spring Festival. In the spirit of the festival, actor Tang Wei stars in an enchanting film where she takes a journey through the Chinese countryside in search of a reunion with a little bunny.
Shop the collection here.
Maje
The French brand has unveiled its Lunar New Year campaign, “Maje Rabbit Girl On The Moon,” which fuses traditional Chinese motifs with the Maje aesthetic. In the campaign, Chinese model Cici Xiang plays a dreamy Maje Girl who is chasing the moon while sporting the collection. Maje is certain they have the perfect festive outfit for your reunion moments, whether it be knit sweaters, wool jackets, or French-inspired dresses.
Shop the collection here.
Tommy Hilfiger
Celebrate the new year in style with Tommy Hilfiger’s most recent collaboration, the TOMMY X MIFFY collection. Combining Tommy’s American, preppy modern style with Miffy’s minimalist aesthetic, the capsule line has over 50 pieces rendered in bright colours like the brand’s iconic red and blue. From varsity jackets to baseball caps, TOMMY X MIFFY promotes positivity, wisdom and luck while embracing individuality for the upcoming lunar year.
Shop the collection here.
For more Chinese New Year 2023 articles, click here.
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