Milan Fashion Week: Gucci SS18

Map of history


By Joan Kong

Milan Fashion Week: Gucci SS18

We didn’t know what to expect when we received the show invitation which came in the form of a green tin box filled with candles, scent-infused paper and matches, and the anticipation continued to build up when we reached the show set. The setting—a runway that resembled the Tibet river was accented with Indian, Aztec and Egyptian arches, complete with classical sculptures across different periods and cultures. There were photosensitive seizure warnings right before we enter, and once the show started, we knew why. Bright strobe lights were flickering throughout, with cosmic trance music playing in the background. And with heavily ’80s-influenced looks sent down the catwalk, it reminded us of an olden-day nightclub—in a good way. For a moment, we were transported to San Junipero (Black Mirror, anyone?), with power shoulders, OTT sequins and neon panels serving ’80s glitz and glam, amped up with crystal eyewear that offset the looks with a hint of futuristic vibe.


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On the other hand, there was also the Elton John inspo, where Alessandro Michele gave the legendary singer’s on-stage ensembles (which were originally designed by Bob Mackie, Annie Reavey and Mr Freedom) his own take. Embellishment, musical-note embroideries and initials of the singer-songwriter were included seamlessly into the more-is-more collection for both men and women. For the former, pantsuits in different prints and forms take centre stage, with a few gender-bending looks giving its second co-ed show that gelling effect. What gave the formal outfits its perk-me-up, are the kitsch details such as the Bugs Bunny vest (a collaboration with Warner Bros), and Snow White sweaters spotted on the boys.


Accessories wise, talismanic jewellery proved that it’s here to stay, with pieces made from horns and beads adorning the models’ décolletage. Carriers in the form of belt bags, logo totes and shoulder bags (slung across the shoulder lower than usual) were the staples throughout, but expect to add a new bag onto your wish list (it’s already on ours): a new rubber bag, embossed with the brand’s vintage logo will be released next summer.

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Scroll through below for the full SS18 collection: 

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