Check out the full Erdem x H&M collection here

Floral fantasy


By Joan Kong

Check out the full Erdem x H&M collection here

There has been a lot of buzz surrounding Erdem since the news of its H&M collaboration was announced, and now, the full collection has been revealed. While the line doesn’t steer far from the London-based designer’s aesthetics—most of the pieces are in his signature blooms that exude a romantic aura, the collection is a throwback to his childhood, where he reimagines the “dream English countryside getaway”.


The simplest of floral-print pieces are given an amp-me-up with ruffled collars and sleeves, lace panels and pleats, offset with sleek tailoring in the form of coats and pantsuits for that sartorial flair. Aside from taking inspo from his previous collections—the faux fur leopard coat is a reiteration of a coat from Erdem’s Autumn/Winter 2015 collection, Erdem also goes personal with his pieces—the crisp cotton poplin shirt and crocodile-embossed bag are both inspired by his mother’s wardrobe.


Here, every piece (and price) from the collection:

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The Erdem x H&M collection will be available on and H&M Lot 10 and Avenue K from the 2nd of November. Price ranges from RM99.90 to RM1,399. 



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