BURO Spotlights: Onitsuka Tiger SS25 collection embraces the growth of youth

Onitsuka Tiger celebrates its 75th anniversary this year, marking a milestone that honours its storied heritage while reinforcing its growing influence in global fashion. Originally known for its athletic footwear, the iconic Japanese brand has steadily expanded into luxury territory, consistently pushing boundaries with each collection. The SS25 collection, unveiled at Milan Fashion Week, boldly exemplifies this evolution, blending utility with cutting-edge design.

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The ‘Urban Beats’ collection delves into themes of self-discovery and growth, where vulnerability meets strength, and intimacy intertwines with self-expression. Rooted in the raw emotions and uncertainties of adulthood, each piece tells a unique story of transformation. Staying true to its collaborative spirit, Onitsuka Tiger joined forces with Austrian brand Wolford for a capsule collection, featuring second-skin dresses, draped tops, and stockings in a range of nude tones, all revealed on the runway.

On a recent trip to Singapore, we had an exclusive preview of the SS25 collection at Artyzen Singapore. One of the penthouses was transformed into a vivid yellow set, setting a striking backdrop for the earthy-toned silhouettes. This season, the beauty lies in the finely crafted details, where vintage lingerie seamlessly merges with textured knits and A-line dresses. Oversized pockets on tuxedo vests and safari jackets further emphasise the brand’s unwavering commitment to fusing practicality with high-end fashion. 

Inside the Onitsuka Tiger SS25 presentation at Artyzen Singapore

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Inside the Onitsuka Tiger SS25 presentation at Artyzen Singapore

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Inside the Onitsuka Tiger SS25 presentation at Artyzen Singapore

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Inside the Onitsuka Tiger SS25 presentation at Artyzen Singapore

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Kevin Chatchapon

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Jasmine Sim

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David Eung Hao

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Aim Isen

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Brenda Tok

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Benjamin Tan

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Germaine Chow

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David Matthew, Michelle Wong, Hui Xin and Joel Choo

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Yaung

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The footwear selection is just as impressive, featuring sturdy, chunky-soled designs such as the one-piece rubberised high summer sandals and the iconic Mexico 66, now reimagined in vibrant shades like neon green and bubblegum pink. Our top picks? The faux fur-trimmed clogs and slightly squared-toe pumps, which effortlessly elevate and anchor any look with their distinctive charm.

In the bag section, a diverse range of leather pieces steals the spotlight. Key items include the cylinder-shaped bag and the durable tote, perfect for everyday use. Travel-ready backpacks complete the offering, offering versatility for both workdays and weekend getaways. All in all, this collection is a celebration of reinvention, highlighting Onitsuka Tiger’s ability to adapt and evolve with the times, while firmly establishing its place among the leading brands.

Take a look at the key details from the preview here:

 

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