The Atelier Jolie x Chloé collection has landed in Malaysia—here’s what to expect
When it was initially announced last June that A-list actress and filmmaker Angelina Jolie would be launching her own fashion label, the entire world was intrigued. What would the former ambassador of the United Nations High Commissioner for Refugees bring to the world of fashion? While she has garnered years of style insights from her time on set and on the red carpet, the question still lingers: does she truly have the necessary skills to establish a successful fashion line in the challenging and competitive industry?
Which is why her first collection, created in collaboration with Chloé and designed alongside Gabriela Hearst, makes perfect sense. Collaborating with one of the leading French fashion houses, known for delivering purposeful fashion with a timeless sense of style and feminine signatures, the line strongly embodies Jolie’s essence—classic, tailored, professional, with a touch of glamour.
Today, Atelier Jolie x Chloé is released globally, and Kuala Lumpur is among the 19 markets privileged to showcase it. At first glance, the capsule offers effortless silhouettes crafted from elegant fabrics, with sleek dresses, refined outerwear, and luxe layering choices—all presented in a neutral colour palette. Beyond the surface? A collection with a higher purpose: to celebrate women in all their glory.
Moreover, it has a compelling story to tell, as it honours both Chloé’s and Jolie’s individual commitments to social and environmental sustainability. The line incorporates deadstock and natural materials such as organic silk, organic crepe de chine, and certified wool, representing a minimum of 80 per cent lower-impact materials—surpassing the percentage seen in any previous collection from the B Corp-certified Maison.
“Very few luxury brands are certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection.”
— Angelina Jolie
Manufactured in accordance with Chloé’s social sourcing framework, the collection also establishes partnerships with Akanjo—a World Fair Trade Organisation (WFTO) guaranteed social enterprise based in Madagascar dedicated to training and promoting craftsmanship. Additionally, it collaborates with La Fabrique Nomade, a Paris-based program that supports professional inclusion for refugee and migrant artisans in France.
Highlighted pieces in the collection include a white embroidered cotton dress reminiscent of one that Jolie has cherished in her wardrobe for decades. Setting a stylish tone in outerwear is a long black velvet opera cape. For a modern take on day-to-night dressing, a fluid white dress featuring a gathered neckline made from deadstock micro silk sable is the perfect choice. The Maison’s signature lavallière shirt in deadstock hammered silk satin tastefully complements the collection’s tailored black velvet pants. In addition, a sleek three-piece black suit crafted from deadstock wool gabardine emphasises the enduring appeal of a simple yet sophisticated ensemble.
The collection’s white, black, and brown colour palette is carefully curated to complement a diverse range of skin tones, while its sizing is said to accommodate various body types. Although the prices lean towards the higher end, ranging from RM5,000 to RM22,000, it’s worth noting that Jolie’s earnings from this collaboration will be directed towards creating apprenticeships and constructing infrastructures for refugees and other underrepresented groups at Atelier Jolie.
The Atelier Jolie x Chloé collection is now available in Chloé Pavilion KL.
For more fashion news, click here.
|SHARE THE STORY