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A silent interview with the artist behind the largest calligraffiti in Italy

F is for...

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Buro 24/7 speaks to calligraffiti artist, Pokras Lampas but his answers came to us in the form of paintings

This past February, Fendi launched a new platform geared specifically towards millennials and called it 'F is for...'. The digital space aims to connect with a younger market via edgy content and editorials, sans the pressure of e-commerce. Freedom and fearlessness make up two of the five pillars on the site; their latest project follows in that same vein.

Fendi commissioned renowned calligraffiti (calligraphy + graffiti, in case you were wondering) artist Pokras Lampas — who painted the world's biggest calligraphy artwork — to create a piece for 'F is for...'. The work based on the poem below covered the entire rooftop of the Palazzo della Civiltà Italiana in Rome. It is currently the biggest piece of calligraffiti in the whole of Italy.

F is for ... FENDI.

Art for the World.

We are sharing this values

To inspire everyone:

Limitless art. Fearless action.

We have courage and passion

To change any location.

No limits of fun. Our way is new fashion.

We have freedom of mind

And we have your attention.

Keeping eyes open every day,

I'm exploring the World

To perform my own way.

We are the future.

We are never the same.

A silent interview with the artist behind the largest calligraffiti in Italy (фото 1)

This single piece of calligraffiti involved 550 litres of paint, a 1,270 square metre area, and two full days of work. When given the opportunity, Buro 24/7 seized the chance at asking the artist a few questions. But in lieu of verbal responses, the following silent interview required Lampas to answer us in his distinctive brand of calligraffiti.

How do you see a street art version of F is For...?

A silent interview with the artist behind the largest calligraffiti in Italy (фото 2)