Prada takes a (fashionable) trip to the cinema for its latest eyewear collection


Prada takes a (fashionable) trip to the cinema for its latest eyewear collection
The Prada Cinéma sunglasses are inspired by the cinematic escape and film fantasies

Shot by Francesco Maria Tiribelli (who recently directed Miu Miu's eyewear campaign featuring Kaia Gerber) , the campaign video follows Lithuanian model Giedre Dukauskaite during her stylish day out at the movies, shot playfully with an unexpected plot. The enticing film starts with her getting ready (in Prada head-to-toe, no less), with the eyewear shading her peepers as she makes her way to the old-school cinema. From buying a ticket for the movie to getting refreshments at the booth, the whole film exudes that vintage and quirky allure—perfectly capturing the pleasures of going to the movies, without forgetting the highlight of the campaign: the Prada Cinéma eyewear.


The round oversized sunglasses feature acetate frames with a sleek metal top-profile and bridge; check out the full collection and the campaign video below:



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