Art + Design

The Art of Impossible: Chronicling Bang & Olufsen’s legacy

90 years of innovation


By Su Fen Tan

The Art of Impossible: Chronicling Bang & Olufsen’s legacy

Bang & Olufsen’s creations have always flaunted a distinctive visual aesthetic that is striking and visionary in design, with the technical performance to match. One of the world’s foremost consumer electronic companies, their music systems, television sets and loudspeakers have continually challenged the conventions of product design, showcasing innovative brilliance with visual trends that have been augmenting the appearance of homes for nearly a century. The Bang & Olufsen brand undoubtedly bears an enviable history and status, and even an acknowledge influence on Steve Jobs and Jonathan Ive at Apple.


Written and produced with Bang & Olufsen’s full involvement, The Art of Impossible is a celebration of the prestigious company, taking readers behind the scenes and delving into the stories surrounding the iconic designs. It features 300 specially commissioned photographs of products in situ, an extensive archive of sketches and prototypes, as well as exclusive insight into the models that never found their way into the market—the definitive publication an industry leader in technological performance and exceptional design.

The Art of Impossible will be available for purchase as of 17 November 2015.



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