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Kylie Jenner's filler-free lips is starting a beauty trend and it's bigger than you think

New pout

Kylie Jenner's filler-free lips is starting a beauty trend and it's bigger than you think
Are we seeing the beginning of the end of Jenner's previously-championed bigger-is-better beauty trend?

When word got out that reality TV star Kylie Jenner has removed her infamous fillers in her lips (announced in a reply to an avid fan's comment regarding her beauty look), it's probably an understatement to say that the Internet lost its sh*t. A slew of news articles later — zeroing in on that one comment on IG, naturally — and we've discovered that the cosmetics mogul is truly dropping the hammer on the less-than-natural means of scoring a full pout. 

 

But what does this mean for the rest of her beauty fans who ardently follow her every move and buy all her Kylie Lip Kits? The star wields major influence across the globe for her tender age of 21, and it's no surprise to see that lip fillers ranked high on the list of most popular minimally-invasive procedure back in 2016 according to plasticsurgery.org — a year after Jenner announced that she had gotten her lips artificially plumped. (We wouldn't be surprised if her decision to go au naturel now triggers a dip in the popularity of such cosmetic procedures.) For someone like Jenner whose insecurity over her lips has been made quite public, this goodbye-derma-fillers decision is a bigger statement than you'd think.

For one, we're elated that celebs are increasingly embracing the no-makeup look in all its glory. From beauty entrepreneur Michelle Phan's decision to go foundation-free last year (this June marks her second year, yay!) to the Duchess of Sussex, Meghan Markle making headlines for showing off her freckles on her wedding day, Jenner now joins the pack with her choice to go filler-free. And if we can glean anything from her beauty decision, it's that you don't need to resort to procedures to be the best version of yourself. Not to mention that such treatments don't come risk-free, especially when you factor in the ageing process. But in case you're still fond of the pouty lip trend, try makeup alternatives (basically every lip product from Kylie Cosmetics) to plump your lips for more natural-looking effect. Scroll down for our favourite lip treatments and masks for a sensual pout:

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