Laneige’s Water Bank Range Is Here To Save Your Skin—Just Ask Sydney Sweeney
Bounce back
Get your glow on with Laneige’s Water Bank range! From deep hydration to lasting radiance, here’s the low-down on the skin-quenching collection (and where to shop it).
When it comes to skincare, two steps reign supreme: cleansing and moisturising. A clean canvas and a boost of hydration are crucial to a healthy, happy complexion, and when it comes to achieving just that, Laneige’s iconic Water Bank range stands out as the ultimate solution.
The Water Bank range has long been celebrated for its premium ingredients and innovative formulations, but now, it’s taking centre stage in a bold new way. Enter The Laneige Show, a playful and engaging campaign that reintroduces the brand’s hydration heroes in style.
The campaign features Sydney Sweeney in a dynamic triple role as the charismatic show host and two quirky contestants—Syd, an intellectual nerd, and Sweeney, an ambitious go-getter. With the campaign’s core message, “Water Bank is the Answer,” the brand blends humour, competition, and creativity to spotlight the hydration benefits of its Water Bank Gel Cream and Water Bank Moisture Cream.
Tune Into “The Laneige Show” Here:
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Inside Laneige’s Iconic Water Bank Range
The Water Bank range is powered by Blue Hyaluronic Acid, a revolutionary ingredient that penetrates deep into the skin to fortify the moisture barrier and deliver lasting hydration and protection to one’s complexion. Better yet, the range has been designed with the planet in mind, boasting eco-conscious, refillable packaging that offers the same luxurious feel without compromising on sustainability.
As for what we think constitutes the perfect beginner’s skincare routine? Well, it’s simple, really. Find our Water Bank must-haves ahead:
Water Bank Gentle Gel Cleanser, RM120
The latest addition to the Water Bank family is the all-new Water Bank Gentle Gel Cleanser. Set to replace the existing Water Bank Cleansing Gel, this mildly acidic cleansing gel (formulated at an optimal pH of 5.0) works to remove makeup and sunscreen without compromising the skin’s moisture barrier.
Water Bank Blue Hyaluronic Moisture Cream
For those in need of a heavier texture, this creamy, comforting moisturiser is tailored for dry to normal skin. Fortified with ceramides and a pepta-panthenol complex, this cream is supercharged to deliver 100 hours of deep hydration down to the 10th layer of your skin.
Water Bank Blue Hyaluronic Gel Cream
This lightweight gel cream is best suited for oily and combination skin. Its sensorial texture contains cooling capsules that burst on application, enveloping the skin in 48 hours of deep hydration. Better yet, mint leaf extract works to control oil production while betaine soothes irritation and redness in the skin.
Where To Explore The Laneige Water Bank Range
Are you keen to learn more about the Laneige Water Bank range? You’re in luck—The Laneige Show pop-up is set to take over Mid Valley Megamall’s Centre Court so you can discover the full range in person. The event also promises many exciting activations, prizes, and exclusive deals to pique your interest.
The Laneige Show is open to visitors from 11 to 16 February 2025. For more updates on this campaign, follow Laneige’s official social media accounts (Instagram, TikTok, Facebook).
Shop Laneige Water Bank online at Laneige’s official website, TikTok Shop, Lazada, Shopee, and Zalora or at Laneige boutiques nationwide.
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