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This new square-cut lipstick from YSL Beauty is too cool for school

This new square-cut lipstick from YSL Beauty is too cool for school

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Text: Wei Yeen Loh

Slim, square, and utterly chic, the new YSL Rouge Pur Couture The Slim is a bold statement in itself

It's hard to resist a lipstick that looks beautiful on the outside as it does when translated on your lips. Case in point: the new YSL Beauté's Rouge Pur Couture The Slim is termed "the ultimate lip fit" for good reason—this lippie is making square lipsticks a thing this season with a unique, square-cut, ultra-slim bullet that will give you a pout so magnificent and precise, you don't even need a lip brush with this. 

Before you doubt the purpose of a square-shaped lipstick, just know that the Rouge Pur Couture The Slim isn't your average lipstick with its sleek moulded corners. The bullet is made to trace your lip lines effortlessly, plus it has a soft formula that glides on the lips easily to leave a pigmented and lightweight matte finish.

"The dense, powdery texture and intense colour of Rouge Pur Couture The Slim calls for a perfectly defined lip line. Drawing a square shape around the Cupid’s bow before applying lip colour is an insider trick known to professional makeup artists," says YSL Beauté Global Beauty Director Tom Pecheux. "So, I simplified the application process and designed a square bullet to help women create a sharp lip line for themselves." 

As mentioned, the Rouge Pur Couture The Slim is definitely a looker—just one look at the slim gold metal casing that's teemed with matte black and we're sold.

How to rock a volumising pout, according to Pecheux:

  • Start at the centre of the upper lip, use the square corners of the YSL Rouge Pur Couture The Slim to create a Cupid's bow.
  • Work outwards using the sides of the square to create a precise lip line on the top and bottom lips.

 

YSL Beauté Rouge Pur Couture The Slim is now available in 24 couture shades

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