Celeb-favourite beauty brand Omorovicza has landed in Kens Apothecary
Thermal springs in a jar
Did you know that Hungarian thermal waters possess healing properties that were first discovered over 2,000 years ago? It was the curative benefits of these waters that inspired the inception of Hungarian-based beauty brand Omorovicza, founded by husband-and-wife duo Stephen and Margaret de Heinrich de Omorovicza.
Recently introduced in Kens Apothecary, the luxury skincare brand was founded in 2006, and is known for its patented "Healing Concentrate" system that imbues therapeutic minerals skin-deep for a plumper, youthful complexion. All its products are free from sulphates, petrochemicals, parabens and synthetic fragrances too. One of the bestselling products from Omorovicza is the Queen of Hungary Mist — a backstage beauty must-have and go-to of celebrities including Gwyneth Paltrow and Uma Thurman.
This neroli and rose-scented facial mist is inspired by (you guessed it) the Queen of Hungary water, the world's first recorded perfume that was formulated back in the 14th century. It also doubles up as a toner post-cleansing and a midday skin refresher. But if you're looking for something a little more potent, try out the Deep Cleansing Mask that is made of Hungarian Moor mud — one of Omorovicza's most effective ingredients. Extracted from the Heviz region in Hungary, the mud there is rich in minerals, humic and fulvic acids to purify and detoxify the skin. The mask also has white clay to help draw out toxins and impurities while naturally absorbing pore-clogging sebum.
Omorovizca's four main collections (Hydra Mineral, Moor Mud, Gold and Blue Diamond) are now available at all Kens Apothecary stores in Petaling Jaya and Kuala Lumpur.