Jennifer Lawrence named as the face of the new Dior fragrance
She's truly a Dior darling! From fronting its fashion campaigns since 2012, Jennifer Lawrence is taking her relationship with the brand a step further with a new beauty campaign. It has been announced that the actress will be the face of a new mystery Dior perfume. No details yet about the fragrance but it will be out later this year.
This will mark a new era for fragrance at the House of Dior as it'll be the first perfume to be launched since J'Adore made its debut in 1999. The new offering by perfumer-creator, François Demachy has been described as "an unprecedented fragrance and a powerful universe".
Lawrence first made an appearance for her first handbag campaign for Dior in 2013 and last year, she took on the Fall 2018 campaign. On the beauty front, she has also starred in the brand's 2015 campaign for its Dior Addict Lipstick.