Wallets at the ready: H&M’s highly anticipated Beauty concept is landing on our shores in the fourth quarter of 2017. The Swedish retail company’s beauty range is an extensive one to boot, spanning cosmetics, body, and hair products—we’re talking an assortment of almost (wait for it) 1,000 products decked in the brand’s signature hues of ivory, black and gold.
“At H&M, we see beauty as ‘fashion for your face’ and a natural part of completing a fashion look. H&M offers shoppers the latest trends and quality fashion while staying affordable, and the upcoming beauty range will continue to stay true to our mission.” – Fredrik Famm, Country Manager of H&M Southeast Asia.
Score your favourite bestsellers from H&M Beauty, from the Brow Shaping Gel and Clean Canvas Lip Scrub to the Dry Shampoo and countless shades of Nail Polish. Expect a spectrum of colours for the lips, eyes and nails, and a complete range of bases and concealers catered for different skin types and tones. H&M Beauty Malaysia will also carry limited edition and seasonal makeup releases, alongside two new collections: a premium bodycare range and the ‘Conscious’ range of Ecocert-approved sustainable products.
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Watch this space for updates on the H&M Beauty’s official launch date.
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