Dior finally restores its founder's home in Grasse

Dior finally restores its founder's home in Grasse

The iconic château

Text: Wei Yeen Loh

Image: Dior

The house of Dior returns to its founder's roots located in the South of France

The iconic town of Grasse on the French Riviera is known for its long-established perfume industry, largely thanks to extensive fields of Grasse roses and bitter orange trees that surround the town back in the 20th century. 


When the late Christian Dior was young, he sought refuge in this spectacular land during the years of the Occupation. It was only fitting that the flowers of Grasse served as an inspiration for his first perfumes—Miss Dior, Eau Fraîche, Diorama, Diorissimo and Eau Sauvage. Monsieur Dior also restored the Château de La Colle Noire a few years before his demise, reinventing it to become a fertile domain to produce sizeable harvests of fragrance flowers among others.


This 2016, the House of Dior has fulfilled its founder's dream of completely restoring the Château and setting up Dior's Perfumer-Creator François Demachy's fragrance laboratory within the city centre in the Fontaines Parfumées site. Monsieur Demachy also happens to be a native of the region who has bridged new relationships with young generations of cultivators behind the reinvigoration of Grasse. 

Take a look at the remarkable Château de La Colle Noire below:


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