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Laneige has appointed actor Park Seo Jun as its newest face

Laneige has appointed actor Park Seo Jun as its newest face

Blue crush

Text: Wei Yeen Loh


Spot the Korean actor's first campaign visuals for his new gig at Laneige

If you had a serious crush on Park Seo Jun's role as an MMA fighter (and his seriously cute romance with Kim Ji Won's character) in Korean romantic comedy 'Fight For My Way', you'd be excited to see what his next major project entails. K-beauty brand Laneige has just announced its newest ambassador, and it's none other than the charming Korean actor. 

 

“Park Seo Jun’s bright and healthy image is consistent with the brand image,” says Claire Jin, the Vice-President of Laneige. “Laneige is happy to work with Park Seo Jun and we hope to bring customers more products for a clean and healthy skin.”

The 29-year old actor has starred in a string of TV dramas, including 'Dream High 2', 'Kill Me, Heal Me' and a breakout role in the 2015 series 'She Was Pretty'. His more recent endeavour is TVN's popular TV show, ‘Yoon’s Kitchen 2’, as a part-time server. Park's first visuals for Laneige has been unveiled on the company's website and social media channels, repping the new anti-ageing Blue Energy Essence in Lotion for Laneige Homme. The essence's main function is to target four major symptoms of stress on the skin, including a lack of moisture, lack of vitality, weakness of elasticity, and fine wrinkles. Watch this space to find out when this product will be available here.

 

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