OSiS by Schwarzkopf Professional Celebrates 25 Years of Hairstyling Excellence at The Exchange TRX
Happy Birthday!
PSA: OSiS Turns 25 this year and the brand is celebrating with a bang—here’s what to expect from its 25th Pop Art pop-up at The Exchange TRX.
If there’s one brand that has defined the gold standard for hairstyling, it’s OSiS by Schwarzkopf Professional. The brand celebrates a milestone anniversary this year—25 years of pushing creative boundaries and empowering individuality through its high-performance products and iconic creations.
Founded in the year 2000, the brand began with one simple mission—to cater to trailblazers and rebels. In the 25 years since its launch, the brand has gone on to shape global hair trends and drive innovation within the industry, earning its place as the go-to brand for salon stylists, session artists, and trendsetters alike. Whether it’s in editorials, on billboards, or in the salon, one thing is for sure—you’ll have seen the brand’s impact one way or another.
Today, OSiS sports a refreshed look and a more sustainable product approach, but its commitment to its core philosophy has remained the same. “OSiS has always been more than just styling. It’s about self-expression, freedom, and boldness,” says Richard Gan, General Manager of Henkel Consumer Brands in Malaysia, Singapore and the SEA expansion market. “This anniversary is a celebration of every bold look, every fearless stylist, and every individual who chooses to do it their way.”
In honour of OSiS’ milestone birthday, Schwarzkopf Professional is launching an exciting pop-up at The Exchange TRX, bringing the brand’s full roster of icons directly to you. The OSiS 25th Pop-Art Experience is a week-long extravaganza packed with countless activities, exclusive offers, and immersive experiences to explore.
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After a quick and easy registration upon arrival, you can get your spirits and energy up with a complimentary stick of cotton candy to fuel your body. Then, head over to the minicourt to try your luck at the 25-Second Pickleball Challenge. Of course, you’ll also be able to try out OSiS Heroes like Session, Grip, Flexwax, G. Force, Mighty Matte and more—and should you make a purchase, you could score a mystery gift at the Claw for the Win activation. Finally, you can capture your OSiS moment at the Style & Snap Studio to commemorate your visit. And that’s the good times keep on rolling, too!
There are also exclusive deals and rewards to score at the pop-up. For a start, everything is 25 percent off storewide for the duration of the celebration, and each purchase entitles you to one lucky draw entry for a grand prize worth up to RM1000. Early birds (read: the first 300 visitors) will be able to redeem an RM25 voucher for a Hair Wash and Style with OSiS at The Soloists Salon (valued at RM188). You can also get the following gift sets with your purchases*:
- Buy any five OSiS products and receive a five-piece gift set including the OSiS Session 100ml, OSiS Grip 100ml, OSiS Puffy Bag, OSiS Limited Edition Tumbler, and Silicone Mobile Phone Holder
- Buy any three OSiS products and receive a three-piece gift set including the OSiS Session 100ml, OSiS Grip 100ml, OSiS Puffy Bag
- Buy any two OSiS products and receive a two-piece gift set including the OSiS Session 100ml + OSiS Grip 100ml.
*Terms & Conditions apply. Purchases of travel-size items are not eligible for free gifts.
Finally, in honour of the celebration, Schwarzkopf Professional is also giving one cult-favourite OSiS hero a makeover. The limited-edition 500ml OSiS Session is an ode to the brand’s legacy and a tribute to the label’s loyal community of stylists, salons, creators, and hair lovers, and will be available to shop at the pop-up. In short? Run, don’t walk!
The OSiS 25th Pop-Up Celebration will take place at The Exchange TRX, Kuala Lumpur, from 25 to 31 August 2025.
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