Sulwhasoo’s Best-selling Serum Raises Its Game

That's 80 beauty awards and counting


By Terry Saw

Sulwhasoo’s Best-selling Serum Raises Its Game

The one thing so many Korean women have in common – and I’m talking purely skin health here – is that glowing 8-hour-sleep radiance (we’re looking at you Jeong Yu-Mi). In a country where good skin is practically every woman’s birthright and looking after your skin is as important as good manners instilled in children from an early age, it’s no wonder Sulwhasoo’s First Care Activating Serum remains ahead of the beauty game since its first release in 1997. This year, the luxe formula is upgraded with even more skin-loving benefits and here’s what you need to know:

The JAUM Balancing Complex, a formula unique to Sulwhasoo in enhancing skin’s radiance using five star ingredients – Peony, Rehmannia, Sacred lotus, Solomon’s seal and the White Lily – is now super-charged with its all-new PREXtract Process technology. In short, this partnership fully unlocks the goodness of the ingredients so what you’re really getting from this ultra-hydrating essence is a burst of antioxidants coupled with significant improvements in skin regeneration, clarity and elasticity. And we don’t know about you, but if millions of Asian women the world over can agree on one thing, making this product No.1 for the past 18 years – we’re listening.

First Care Activating Serum EX, RM280, is available now at all Sulwhasoo Parkson outlets at Pavilion KL, KLCC, One Utama and Gurney Plaza Penang. Click here for more information.  

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