SK-II collaborates with three celebrities for its #OneBottleAwayFrom campaign

Skincare challenge


By Wei Yeen Loh

SK-II collaborates with three celebrities for its #OneBottleAwayFrom campaign

Japanese beauty brand SK-II is taking skin transformation to the next level with its latest campaign, #OneBottleAwayFrom. Partnering with three celebrities across the globe, the campaign encompasses day-in-the-life themed films that will document their skin transformation journey with the brand’s iconic SK-II Facial Treatment Essence as they countdown towards their next spotlight moment. The all-star ensemble includes supermodel and Victoria’s Secret Angel Behati Prinsloo Levine who is preparing for her TV appearance; K-pop singer Choi Soo Young from Girls Generation who will be making her debut in an upcoming K-drama series; and promising Chinese actress Li Qin who will be starring in a period drama. Alongside the celebrities, the brand will also invite beauty influencers to join in on the #OneBottleAwayFrom challenge.

“As a brand that thrives on staying at the forefront of digital storytelling, we are thrilled to be partnering with Behati, Soo Young and Li Qin on this new campaign. These three talented personalities not only have a great relationship with their fans but more importantly, bring authenticity to their content with their unique voice on social media. We are excited to join them as they embark on their special #OneBottleAwayFrom journey of skin transformation in preparation for their next spotlight moment,” says Global SK-II marketing director Sandeep Seth.


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