12 New-to-Malaysia beauty brands that you might have missed over the pandemic

Look at what the tide washed in!


By Redzhanna Jazmin

12 New-to-Malaysia beauty brands that you might have missed over the pandemic


Hermès Beauty


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For luxury lovers, Hermes Beauty needs no introduction. The brand first arrived on our shores in March of 2020, launching with a 24-shade collection of lip products. It has since rounded off its elegant product lineup with a complexion collection earlier this year.

BURO’s Pick: Hèrmes Rouge Hermès Rose Lip Enhancer

Shop Hermès Beauty here or in-store.


Patrick Ta Beauty


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This eponymous brand is a celeb-approved favourite that counts big names like Gigi Hadid, Camila Cabello, and Emily Ratajkowski among its fans. Launched in Malaysia in June of this year, the brand’s chic rose-gold casings and stunning formulations have made it a fast favourite in the South East Asian market.

BURO’s Pick: Patrick Ta Major Brow Lamination Gel

Shop Patrick Ta here.


Rare Beauty

READSelena Gomez on Rare Beauty’s Malaysian debut, transparency in mental health, and her favourite makeup tricks

Founded by a multi-hyphenate that needs no introduction, Selena Gomez’s Rare Beauty is a celebrity brand that isn’t led by gimmicks. From the gorgeous range of base shades to the barely-there finishes and the inclusive packaging, it’s no surprise that this brand sold out immediately after its launch in summer of 2021.

BURO’s Pick: Stay Vulnerable Melting Blush

Shop Rare Beauty here.


Augustinus Bader

This brand made its Malaysian debut back in 2020, and its luxurious lineup of patented skincare has served to pamper and improve the complexions of the Malaysian public ever since. Its founder, Professor Augustinus Bader of Leipzig University, is a leading biomedical scientist who uses his innovative research to back his brand’s products.

BURO’s Pick: Augustinus Bader The Cleansing Balm

Shop Augustinus Bader here.


Ultra Violette

12 New-to-Malaysia beauty brands that you might have missed over the pandemic (фото 1)

One of the newest brands to land in our neck of the world, Ultra Violette is revolutionising the world of suncare as we know it. Created in Australia (a country with one of the strictest guidelines for sunscreen testing), the cult-favourite brand’s hybrid “skinscreen” formulas boast lightweight, non-greasy textures that are packed with antioxidants and hydrators.

BURO’s PickQueen Screen Luminising Sun Serum SPF 50+

Shop Ultra Violette here.


Glow Recipe


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READGlow Recipe’s founder breaks down their best-selling products and deals some pro skincare and business tips

Created by two L’Oreal alumni, Christine Chang and Sarah Lee, Glow Recipe started off as a curated e-retailer for Korean brands in the US. It was only in 2017 when its founders launched its own in-house skincare brand, filled with a candy-coloured, superfruit-powered lineup. Today, it’s one of the biggest beauty brand names on the market, with a cult-like following of one million loyal fans. It first launched in Malaysia in January of 2021, and has had locals glowing ever since.

BURO’s Pick: Glow Recipe Plum Plump Hyaluronic Cream

Shop Glow Recipe here.



12 New-to-Malaysia beauty brands that you might have missed over the pandemic (фото 2)

READEverything you need to know about Elemis—the latest beauty brand on the block

Made to combine the world of holistic aromatherapy with professional skincare, Elemis made its big debut last year, launching their products alongside a spa so clients could experience the products in all their glory.

BURO’s Pick: Elemis Pro-Collagen Overnight Matrix

Shop Elemis here.




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Founded by Japanese celebrity Sonmi, Meeth brings together Japanese innovation with gentle ingredients to create a selection of high-efficacy products that work for most skin types.

BURO’s Pick: Meeth Skin Repair Night Cream

Shop Meeth here.



Founded by Shiseido in 1990 and acquired by Ain Group in 2015, Ayura is quite the industry veteran. As such, it’s about time that the brand made its way over to Malaysia.

BURO’s pick: Ayura AY Make Off Oil.

Shop Ayura here or in-store.


Skin Inc

12 New-to-Malaysia beauty brands that you might have missed over the pandemic (фото 3)

Founded in Singapore in 2008 and brought over to Malaysia during the pandemic, Skin Inc is not your typical beauty brand. Its completely customisable formulations, powered by Japanese encapsulation technology, sets the brand apart from Malaysia’s vast beauty landscape. In addition, the brand is also behind one of Team BURO’s must-have LED facial devices.

BURO’s Pick: Skin Inc Trilight +SABI Skincare Device

Shop Skin Inc here.


Jane Iredale


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Touted as the original “Clean Beauty Queen”, Jane Iredale’s namesake brand centres around “skincare makeup”—makeup products that treat and protect the skin from the inside out.

Shop Jane Iredale here.



READ: 8 Hair care brands you can rely on for guilt-free, pretty tresses



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Rahua (pronounced: ra-wa) derives its brand name from the rare ungurahua nut, native to the Amazon rainforest and the source of the rahua oil found in every one of the brand’s products. The brand champions a completely cruelty-free and vegan product lineup, and donates a portion of the proceeds from each purchase to conservation funds for the Amazon rainforest and its community.

BURO’s Pick: Rahua Leave-in Treatment

Shop Rahua here.




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If there is anything you need when it comes to self-care and grooming—whether it’s for your hair, hands, body or face—this Japanese-made beauty brand has you covered. Created to inject a little fun and wonder into your beauty routine, Uka’s products are bound to bring a smile to your face through a top-to-toe sensorial experience.

BURO’s Pick: Uka Scalp Brush Kenzan Soft

Shop Uka here.


Hair Kitchen

This salon-exclusive brand is the latest venture by Shiseido. It aims to make in-salon hair treatments more customisable than ever with its fruit- and veggie-based formulations.

Discover more about Hair Kitchen here.



Ex Nihilo

READHow Ex Nihilo is using tech to reinvent the world of fragrance as we know it

This cult-favourite fragrance house is beloved by celebrities like Hailey Bieber, Drake, and Neelofa—and for good reason. Hailing from Paris, the brand celebrates the art of bespoke perfumery from a more modern, high-tech perspective.

BURO’s Pick: Ex Nihilo Fleur Narcotique

Shop Ex Nihilo here.


Kilian Paris


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Founded over a decade ago by Kilian Hennessy (yes, that Hennessy), Kilian Paris’ lineup of scents is totally unique to the brand. The brand’s scent menu has been curated according to olfactive families—The Fresh, The Narcotics, The Cellars, and the Liquors, with each fragrance capturing its founder’s passion for luxury. Better yet, each Kilian Paris flacon is completely refillable, making every bottle a true collector’s item.

BURO’s Pick: Good Girl Gone Bad

Shop Kililan Paris here.


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