Few lipsticks are as iconic as Dior Addict Lipstick – it’s graced the lips of many a stylish woman since 2001, radiating bold, shining colours and serving as a sophisticated symbol of feminine versatility. With characteristic creativity, as one might expect from the House of Dior’s pioneering spirit, their much-celebrated lipstick has been reinvented to bring a futuristic level of shine to the forefront, delivering maximum impact and bold, boundless vibrancy.
As the first lipstick to feature an integrated ‘gel effect’ top coat, its soft hydra-gel core is infused through the entire stick to ensure that it remains incredibly shiny and ultra-moisturising. In essence, you won’t be wearing Dior Addict Lipstick so much as applying a second skin to your lips. (There’s extra fun to be had, too: Dior has released a four nail lacquers that can be paired with its lipsticks, mirroring their shimmering sheen in daring red, intense plum, electric orange, and luminous beige.)
Its ability to enable women to shine in a thousand and one ways is reflected in the new Dior Addict Lipstick campaign, with actress Jennifer Lawrence – yes, she of The Hunger Games, Oscar-trip fame and self-assured sassiness – wearing the startlingly modern and instantly recognisable fuchsia of Be Dior, which gleams with tone-on-tone pearlescent pigments. Whether you prefer your lips to glow in a natural baby doll pink like Wonderful, glitter from all angles with a rosewood Smile, or flash the electric, eye-catching coral shade of Tribale, Dior Addict Lipstick’s distinctive light effects will multiply your luminosity into a zillion-watt smile.
The new Dior Addict Lipstick collection will be available at all Dior beauty boutiques and counters from September 2015.
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