Are you craving a spa getaway, a sensorial self-care routine, and an effective skincare curation all-in-one? Elemis has you covered. The UK-based prestige beauty brand has finally landed in Malaysia, opening its very first storefronts at Pavilion KL and 1 Utama.
Inspired by indulgent aromatherapy and holistic techniques, the Elemis brand prides itself on its effective natural formulations and its timeless beauty philosophy.
To learn more about the newcomer, we spoke with Elemis Co-Founder and Global President, Noella Gabriel. Ahead, she talks inspirations, celebrity impressions, and “starter-pack” recommendations:
What are some of the inspirations behind Elemis and the brand’s philosophy?
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“As a trained beauty therapist and aromatherapist, I have always believed in treating the skin with a total approach. The method I took—of treating the skin from the inside out—was way ahead of its time. With this philosophy, I co-founded Elemis in 1990.”
What sets Elemis apart from the rest of the skincare market?
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“At Elemis, our brand philosophy has remained constant. We have always believed that wellness is a huge component of one’s lifestyle, and other brands are finally catching on to this idea. We have been championing the idea of wellness before it became a hashtag through our use of natural ingredients, luxurious textures and layering rituals.”
“Our approach to skincare has always been holistic and our focus is to develop professional skincare powered by active naturals in sublime textures, with proven results.”
Elemis has garnered a slew of keen celebrity fans, such as Cara Delevigne and Kate Hudson—what would you attribute the brand’s success to?
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“Once a customer tries Elemis, they’re hooked. The ingredients are not only outstanding and performance-grade, but the formulations give you real results.
“The consumer is a very educated one these days, so it is not enough to have a product in a pretty package. The product must work; it must deliver on its promise. For me, converting the customer has always been one of the most exciting parts of the business, and we continue to do that day after day.”
Why have you chosen to bring Elemis to the Malaysian market in particular?
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“I am so excited to introduce our revamped Elemis s
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