Celebrity makeup has seen some of the best collections crept up on us in recent years and the mad scramble to score its coveted products – here’s looking at you Fenty Beauty. If the trend is of any indication, the beauty industry is going to be more extensive moving forward. Lady Gaga for one is reported to be working on her own makeup line called Haus Beauty.
Though nothing is concrete as yet, Lady Gaga’s company Ate My Heart Inc has filed for trademark on Haus Beauty earlier this year. Haus Beauty could potentially explore an extensive range of products in 38 different categories. This includes lipsticks, eyeshadows, highlighters, bronzers, body powders, perfumes, lotions, nail polishes, face cleansers as well as uncommon items like body masks, laundry products and beauty milks.
This will not be Lady Gaga’s first brush with the beauty industry, having worked with Mac Cosmetics previously for their Viva Glam lipstick collections in 2009 and 2011, and launching her Fame fragrance in 2012. The star hasn’t commented on Haus Beauty yet but fans have noticed that she’s been dropping Easter eggs on her social media referencing #haus, #hausofgaga and #hauseditorials. If her daring approach and inclusive dedication are anything to go by, we’re pretty sure Haus Beauty will match up in pretty shades and extensive tones. Stay tuned for more updates!
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