Inside our exclusive event at La Prairie’s first-ever flagship boutique

Pick me up


By Redzhanna Jazmin

Image: All is Amazing
Inside our exclusive event at La Prairie’s first-ever flagship boutique

Team BURO and La Prairie celebrated the revamped Skin Caviar Eye Lift with an exclusive session at the luxury brand’s TRX boutique.

La Prairie has been a staple in luxury department stores in Malaysia for around for two decades now. However, the luxury skincare house has finally taken the next step, opening its first-ever abode on our shores.

Nestled in the heart of The Exchange TRX’s Beauty Galleria, the new flagship has been designed to transport you to Switzerland. Cool metal decals are juxtaposed against grey wood slabs and accented with splashes of cobalt blue in the storefront’s sleek interiors, creating the perfect space to discover the brand’s full collection.

The boutique isn’t the only new development for the brand, either. The latest launch from the prestige skincare brand reimagines the Eye Lift Serum from the iconic Skin Caviar range.

The new La Prairie Skin Caviar Eye Lift boasts phenomenal results, working to re-densify the skin’s dermal structure, strengthen the skin’s vertical pillars and reactivate critical ligament-to-cell communication for a more lifted and smoother eye and brow area. Newly infused with Caviar Infinite and Caviar Micro-Nutrients, the updated formulation works to resculpt the eye contours from within and brighten and lift the area as a whole. It’s perfect for those losing sleep to Ramadan hours (or those needing more beauty sleep in general!).


buro malaysia la prairie trx
Image: All is Amazing


The new Eye Lift Serum comes housed in an iconic cobalt blue bottle, but now features a dual chamber—one for the golden caviar pearls and the other for a soothing creamy gel. With one press of the pump, the sophisticated mixing system effortlessly fuses the two textures to create a fresh silky serum that absorbs beautifully. Better yet, the fresh concoction ensures that you’re enjoying the benefits of the serum at their peak potency.

To celebrate the launch, we invited a few Friends of BURO to experience the product in person over light refreshments.


After a personal introduction to the brand from brand manager Suzanne Toh, guests were invited to discover the full range through a pampering hand massage and experience.

In addition, our guests received a voucher for the boutique’s all-new facial cabine, as well as a Skin Caviar starter kit. Browse the gallery below for a closer look at the event.


The La Prairie Skin Caviar Eye Lift is available to shop at the La Prairie boutique and counters nationwide for RM3,050. For more beauty reads like this, click here.

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