A morning of (well-scented) indulgence with Jo Malone London

Fresh fragrance


By Wei Yeen Loh

A morning of (well-scented) indulgence with Jo Malone London

Despite the obvious vestiges of a downpour earlier on Friday morning, the weather didn’t dampen the spirits of our guests (who showed up in sunny dispositions) at our exclusive Jo Malone event. The itinerary of the morning was two parts pampering, one part relaxation. Not forgetting, a chance for our Friends of Buro to get first dibs on Jo Malone’s Valentine’s Day specials—it’s never too early to start gift-planning when it comes to showing your love.

Our guests of the day comprise 15 personalities and social media influencers, including Vanessa Tevi, Lee Ming, Sandra Woo, Alicia Tan, Evelyn Marietta, Shaine Wong, Ju Wei and Ju Nees Teoh, Karen Kho, Jxhia Wong, Levy Li, Rabecca Tan, and Marie Syamuhd among the few. After editor-in-chief Cai Mei Khoo welcomed guests with her speech (alongside a note of encouragement to create new scent memories), the ladies began a morning of indulgence with a soothing hand massage and later on, a spray-down with their favourite fragrance for a complete, sensorial experience.

As the brand is well-known for its multitude of scents, each guest got a walk-through with a Jo Malone stylist to learn more about its iconic fragrance pairings along with the Valentine’s Day gift selections. No V-day event is replete without a touch of personalisation—that morning, guests could opt to customise their Jo Malone gift bags with sticker decals in floral motifs, and personalise their cards for their gift recipients at the calligraphy card station. Take a look at all the highlights of the morning below:

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