This month is filled with exciting headlines, from new beauty brands to store openings and more. Catch up on the latest beauty news from May 2024 ahead.

This article will be updated with more news.

 

Huda Beauty opens in Seibu TRX

Makeup lovers, the OG has finally landed on our shores. Huda’s colourful roster of makeup essentials has been available through Sephora, but 2024 marks the first year that the brand has made an official, standalone foray into the Malaysian market.

To celebrate the brand launch, you can score some killer deals and discover the full range at the Huda Beauty Carnival pop-up in The Exchange TRX’s Concourse. The Pink vs Peach Carnival activities include a shade matching station and product experience counter as well as Pop A Shot, High Striker, and Claw Machine minigames to play. Plus, for those looking to get an in-depth look at the new Pink vs Peach #FauxFilter Colour Correctors, there will be a makeup masterclass on the 1st and 8th June that you can attend in-person. 

 

EE Clinic expands to Kajang’s Jade Hills

Kajang-dwellers, we bear good news! EE Clinic, a leading LCP-certified aesthetics clinic in Malaysia, has just opened the doors to its third and latest outlet Jade Hills, Kajang. The aesthetics brand was first established in 2017 and has since gone from stride to stride, bringing the latest medically-proven aesthetic procedures to Malaysians, including Ellansé (World Champion), Oligio, PicoSure Laser.

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Lagula and Urban Jungle collaborate to bring you a limited-edition mocktail (with complimentary gifts)

In honour of the Australian-founded beauty brand’s Malaysian debut, LaGula by The Hungry Tapir and Urban Jungle have come together to bring you a very special collaboration drink. The limited-edition Mango Mocktail is made from mango purée, fresh lime juice and sparkling water, and each purchase of the drink will come with a complimentary mini Melt Me Softly Cleansing Balm and an Urban Jungle reusable coaster!

The promotion is available from now until the 28th of May (while stocks last). Don’t miss out!

LaGula by The Hungry Tapir is located at G-02, Ground Floor, Four Points Hotel by Sheraton, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.

 

Bella Hadid launches her own fragrance brand

 

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PSA: There’s a new celebrity beauty brand on the market and it’s the brainchild of Palestinian-Dutch supermodel Bella Hadid. Named Orebella (a play on the word “aura” and Hadid’s name), it’s range is described as the first intentional skin parfum. Formulated to have a shake-to-activate, transformative bi-phase formula, the fragrances are hydrating, alcohol-free and elevated with essential oils. There are three fragrances in the launch collection: Window2Soul with a jasmine top, rose heart and tonka bean base; Salted Muse with a sea salt top, olive tree heart and cedarwood base; and Blooming Fire with a bergamot top, monoi heart and patchouli base. 

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Jo Malone (the person) comes to Malaysia for the Jo Loves opening

 

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The queen of scents, Jo Malone herself, stopped by Pavilion Damansara Heights for the grand opening of the new Jo Loves store. The perfume house is inspired by Malone’s own life, with each fragrance, bath and body product being a creation of passion. The new storefront is accented with red and white details—the perfect place to explore the full product lineup.

PSA: Jo Malone is no longer affiliated with the Jo Malone London brand since selling it to Estée Lauder companies in 2006—Jo Loves is a company of its own!

Jo Loves is located at Lot 2.48.01, Level, 2 in Pavilion Damansara Heights.

 

Trove opens the doors to its new flagship store at TRX

If you’re looking for a place to discover new niche cosmetics and fragrances, Trove is for you. This is the second storefront to open from the brand, and it’s located in the heart of TRX. The new store is a gorgeous space, featuring floor-to-ceiling shelves emulating the hidden alcoves of caves and minimalist furnishings to put the treasures of Trove on display. Stop by for an immersive shopping session.

Trove is located at Lot L1.10, Level 1 at The Exchange TRX, open daily from 10am-10pm.

 

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