Beauty buzz: Exciting pop-ups, new faces and all the hottest headlines from March

Hot off the press


By Redzhanna Jazmin

Beauty buzz: Exciting pop-ups, new faces and all the hottest headlines from March

From exciting pop-ups to new brand faces galore, catch up on March’s best headlines below.


Guerlain opens its first ultimate boutique in Malaysia with Mile Phakphum

In case you missed it, Guerlain has opened the doors to its first-ever abode in Malaysia at The Exchange TRX. And, to mark the milestone, the brand’s first-ever Southeast Asian friend, Thai actor and singer Mile Phakphum graced the grand opening with a surprise live acoustic performance.

At the new boutique, customers can experience the brand’s full range of skincare, makeup, haircare, body care and fragrance, and even indulge in exclusive facial treatments.

The Guerlain Ultimate Boutique is now open at The Exchange TRX (Lot G.85).


Dyson has incredible deals for the grand opening of its new TRX demo store


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The hair and home care brand has just opened the doors to its newest abode in Malaysia at The Exchange TRX. The new Dyson Demo Store is an experiential space that customers can visit to discover the brand’s full lineup in person.

Plus, to celebrate the store’s grand opening, Dyson is also offering exclusive promotions and complimentary services, including professional styling sessions, personalisation services and gift-wrapping.

The Dyson Demo Store is located at L2.45.0, Plaza The Exchange TRX, 55188 Tun Razak Exchange, KL, open from 10am to 10pm daily.


Willow Smith is the new International Beauty Ambassador for Dior’s Makeup Collection

willow smith dior beauty

The latest face to grace the Dior roster is singer, actor and soon-to-be author Willow Smith. The 23-year-old has just been announced as the new Ambassador for Dior Makeup by Peter Philips, the Creative and Image Director. In her first campaign with the House for the Forever Glow range, Smith looks radiant wearing the new Dior Forever Skin Glow Tone-Up cushion and the Dior Forever Glow Maximizer. 


Shiseido Professional upgrades its Sublimic salon treatments

Looking for a good pampering session? Why not treat your scalp to the best of the best with Shiseido Professional? The hair care leader has just launched a new add-on service to elevate your in-salon hair treatments—the Fuente Forte Gua Sha add-on service. Read Beauty Editor Red’s review of her full treatment here:

“When it comes to scalp care, I don’t play around. Great hair starts with a strong foundation (read: strong follicles), and making sure your scalp is in tip-top shape is crucial to keeping your roots in fighting shape. So, when I caught wind of Shiseido’s new and improved services, I popped by Hair Emporium at Arcoris for a full pampering. The treatment began with a consultation, in which my stylist Keith determined that I had a dry and sensitive scalp. From there he tailored my session to my needs.

“Cue: Three glorious hours of scalp massages, aromatherapy, a deep cleanse and, of course, a circulation-boosting and lymph-draining gua sha ritual using the Shiseido Professional Sublimic Fuente Forte Relax. Walking out of the salon, I swear my scalp has never felt so lightweight. My hair was also unbelievably soft and smooth—a huge switch-up from my usual frizzy, unkempt look. All in all, it’s a ritual I can’t recommend enough!”

Shiseido Professional treatments are available at participating salons nationwide.


YSL Beauté celebrates the launch of the MYSLF EDP with a pop-up at REXKL

In celebration of the house’s newest fragrance (as seen on brand ambassador Austin Butler), YSL Beauté has put together an exciting pop-up. The MYSLF Fragrance pop-up takes inspiration from the scent itself, with REXKL’s large, concrete event space having been dressed in matte black textures and decorated with mirrors and striking light projections to capture the essence of the bottle. At the pop-up, visitors can immerse themselves in the full MYSLF experience, from the conception of the fragrance to its creation. Plus, they can discover the scents of MYSLF, engage with a puzzle booth and step into YSL Beauté’s iconic photo booth to commemorate the occasion.

Plus, visitors are entitled to redeem a cup of coffee or a MYSLF-inspired mocktail to indulge in, as well as a MYSLF discovery kit to take home. All you need to do is register here for your invitation.

The fragrance pop-up is open from the 1st to the 3rd of March from 12pm-8pm.


Shiseido launches the new and improved Vital Perfection line

shiseido bangkok event

Shiseido has just launched the latest generation of the iconic Vital Perfection line, and it celebrated the occasion with a two-day launch event in Bangkok. The event was a star-studded affair, with huge names like Win Metawin, Alice Ko and Violette Wautier being just a few among the guestlist. The new line harnesses the powers of state-of-the-art technology and ingredients, and its star ingredient is the age-defying SafflowerRED extract from the Mogami Safflower.

If you’d like to discover the collection for yourself, Shiseido has brought the celebrations over to our shores through an interactive event. Head over to Mid Valley Megamall’s Concourse to experience the Potential Has No Age campaign in person!

Visitors stand a chance of winning prizes by writing a pledge at the Vital Perfection Pledge Station and solving puzzles, and will also receive a complimentary hand massage at the Safflower Infinity Garden at the event.

The pop-up is open until the 3rd of March, and the Vital Perfection line is available to shop at Shiseido counters and boutiques nationwide and at selected Sephora stores.


Ulike opens its first physical retail space in Malaysia


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A global leader in home beauty and body care devices, Ulike first made its foray into the Malaysian market late last year. However, the South Korean beauty device brand is finally moving its operations from the digital sphere into the physical realm this 2024, with its first kiosk set to open in SOGO KL this month. Stay tuned for more details!

Ulike’s SOGO KL kiosk will be opened from 4 March onwards. You can also shop online here.


Sunway Medical Centre Velocity celebrates Women’s Day with a retreat at Grand Hyatt

In honour of Women’s Day, Sunway Medical Centre Velocity gathered 50 female participants for The Glow Retreat: Unwind and Rejuvenate, including SMCV patients, KOLs, media representatives, and the winners of SMCV’s social media giveaway.

During the retreat, guests were invited to relax and rejuvenate through wellness sharing sessions from SMCV consultants and reps from Japan’s leading anti-ageing skincare brand Elixir, as well as activities like a Colour Analysis Workshop by Style, a meditation and sound healing session conducted by Jojo Struys, and an aromatherapy perfume and candle making workshop by Claire Organics.

Plus, participants were all gifted with a complimentary spa voucher for a full body massage treatment at UR SPA by The RuMa Hotel and Residences to help them continue their holistic wellness journey post-event.

Sunway Medical Centre Velocity is located at Lingkaran SV, Sunway Velocity.


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