Beauty Buzz: Dyson launches a new and improved blowdryer, Freia Aesthetics introduces a new facial and more

February fun


By Redzhanna Jazmin

Beauty Buzz: Dyson launches a new and improved blowdryer, Freia Aesthetics introduces a new facial and more

This month’s beauty buzz is chock-full of headlines, from new product launches from Dyson to store openings and more, catch up on February’s best below.


Dyson Hair launches the new Supersonic r™

buro malaysia dyson supersonic r

The newest hairdryer from Dyson is a little different than the Supersonic you’re used to. Combining precision and power in one device, the Supersonic r™ has a peculiar shape—for good reason. Designed to be 30 per cent smaller and 20 per cent lighter, the new professional hairdryer adapts to its stylist’s movements, ensuring a comfortable and efficient experience as well as preventing any strain-related injuries, as reported by hairstylists. With the power of Dyson’s core technology, the Dyson Supersonic r™, promises fast drying, smoother, frizz-free, and shinier results.

The Supersonic r™ is not yet available to the public in Malaysia, professionals may get in contact with the brand for more information here.



Ulike unveils Davikah Hoorne as its 2024 Regional Brand Ambassador


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A post shared by Ulike Malaysia (@ulike.malaysia)

During a recent event held in Bangkok, the home beauty and body care brand officially announced its partnership with Thai actress and model Davika Hoorne (or, as she’s more fondly known by stans, Mai). “In the beauty world, some captivate beyond mere celebrity to become icons of timeless elegance. Davika Hoorne, Thailand’s captivating beauty icon, is one such individual,” says Mr Leong KM, the General Manager of Southeast Asia for the Ulike Group on Hoorne’s new appointment.

“Her journey from aspiring dreams to international recognition is a testament to her dedication and grace” he continues. “As she continues to shine brightly, Davika embodies the true spirit of beauty that inspires and endures beyond borders. We are excited and confident that her values and dedication resonate perfectly with our vision as Ulike’s Regional Brand Ambassador.”


Kens Apothecary opens new niche boutiques at Seibu

buro malaysia kens apothecary seibu

The Kens Apothecary brand has expanded beyond its stores and into Seibu at The Exchange TRX. The brand boasts five new counters at the department store’s beauty floor, including Augustinus Bader, Kilian Paris, Editions de Parfums Frédéric Malle, Goutal Paris and Maison Crivelli.

“I believe to retain our relevance in the ever-evolving and highly saturated luxury skincare and fragrance market, we need to be bold and meet our customers in new ways,” says Kens Apothecary founder Ken Lim. “The exclusive beauty floor at Seibu, which houses top-notch brands, offers us the same upscale platform for this purpose.”


Freia Aesthetics adds Venn skincare to its repertoire

The Award-winning Singaporean medispa brand has already built a cult following in Malaysia thanks to its highly personalised and comprehensive skincare treatments, but what most may not know is that it also offers an exclusive range of founder-led niche beauty brands within its walls. The latest label to join the Freia family is none other than the Korean-owned Venn.

“Venn is a great addition to Freia’s repertoire of cult beauty lines. I love the thoughtfulness in the multi-functionality of every product; the distinct east-meets-west perspective that it offers,” says Freia Aesthetics founder Serene Seah-Ma. “Call me old school, but I appreciate and relish whenever we pay homage and tribute to our forefathers—traits that Venn lovingly exhibits.”

“For example, the 400-year-old, time-tested prescription in Jaungo (Korea’s traditional first aid ointment) has been reformulated into one of my favourite Venn products, Advanced Multi Perfecting Red Oil Serum,” Seah-Ma continues. “There is so much wisdom and knowledge in our ancient past that we should respect and incorporate into our world today—it’s wonderful that Venn embraces that so beautifully.”

The medispa has introduced the new Venn Supercharged Facial—a 105-minute treatment priced at RM850 that targets dullness, fine lines, uneven skin tone and dehydration with the help of the Venn lineup.

VENN is available exclusively at Freia Aesthetics and online. Book a facial here.


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