4 Local one-stop beauty sites to bookmark on your browser

Homegrown labels


By Wei Yeen Loh

4 Local one-stop beauty sites to bookmark on your browser

Malaysia’s beauty scene has seen a mushrooming of e-commerce beauty sites, all offering the best in the market—be it local liquid lipstick brands or hard-to-find K-beauty essentials. Get clicking to restock your beauty shelf or sit back and enjoy a round of virtual window shopping with these websites:



Founded mid-2017 by sisters Nadia and Diana Nasimuddin, MySmink currently offers more than 35 made-in-Malaysia brands, including Painted Cosmetics, Nita, and Chiq Supply, alongside celebrity-backed brands such as Madu Cosmetics (by singer Hunny Madu) and Madame Izara (by actress Izara Aishah). MySmink also caters for the Muslim consumers with a curated selection of halal-certified beauty products.


Hermo Malaysia

Are you a major K-beauty fan who finds it hard to get your hands on brands such as A’Pieu, Chosungah 22 and B.liv? Local startup Hermo is your go-to for its extensive range of brands from across the globe, including USA, Korea, Japan and Taiwan. One of the upsides of e-shopping here is the flash deals that are offered on a regular basis. And if you aren’t satisfied with your purchase, send it back within 14 days—no questions asked!



If your beauty is one part Korean and three parts natural, explore premium skincare retailer Kurator’s options online, comprising brands such as Blossom Jeju, Huxley, Polatam, and more. All the products from each brand are crafted primarily from natural ingredients sans unnecessary chemicals and additives. One must-try is Wish Formula’s C200 Bubble Peeling Pad—a bubble mesh pad formulated with Vitamin C and fermented solution that serves as an exfoliator that will also give you a mild peel.



Conceptualised by entrepreneurs Tunku Dato’ Kaiyisah Kamil Ikram and Natasha Mohammad Ozeir, Pretty Suci is Malaysia’s first e-commerce site that sells 100% halal-certified beauty products. But whether you’re looking for halal or non-halal products, the site has an amalgamation of brands for an all-encompassing demographic, including natural-ingredients-only Tom’s of Maine, baby care Joielle, and their very own matte Prettysuci liquid lipsticks.


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