Fashion Buzz: Gucci Partners with Alpine F1 Team, Jongjin Park Wins Loewe Craft Prize 2026, and More
ICYMI
From Loewe’s craft award in Singapore to Gentle Monster’s new store opening in Kuala Lumpur, this month’s fashion landscape spans heritage, collaboration and cultural storytelling. Here’s everything you need to know.
Gucci Hits the Formula One Grid
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Starting next season, Gucci enters Formula One through a title partnership with Alpine F1 Team. Racing under the banner of the ‘Gucci Racing Alpine Formula One Team’, the partnership brings the House’s visual language into the paddock, with team cars and racewear rendered in its signature palette. A dedicated Gucci Racing logo will also debut, merging the interlocking G with the Gucci Racing wordmark. “Gucci Racing is more than a presence on the grid: it is an expression of who we are and where we want to take the brand. And there is much more to come,” says Francesca Bellettini, President and Chief Executive Officer of Gucci.
Burberry Takes Over the Riviera
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Burberry heads to the French Riviera this summer, taking over the beach club and terraces at Hotel Belles Rives. The historic waterfront address, long associated with writers and artists, becomes a backdrop for a new visual direction, where the brand’s iconic check is reimagined in a distinctive blue drawn from the hotel’s own palette. Bespoke logos extend the takeover to the private jetty and entry points, tying the experience together across the site. The activation runs through to 30 September 2026.
Gentle Monster Opens at Suria KLCC
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Gentle Monster expands its presence in Malaysia with a new flagship at Suria KLCC, bringing its immersive retail world to the heart of Kuala Lumpur. The brand’s second Malaysian store centres on the ‘Giant Head’ kinetic installation at the entrance, where three sculptural heads move in constant motion, each subtly shifting expression. Inside, life-sized robotic installations frame displays of the brand’s signature eyewear, seasonal collections and exclusive pieces.
Skechers Launches Its First Megastore in Melaka
Skechers enters a new retail chapter with its first standalone megastore in Melaka. Set in Tarcor Park, the 16,592-square-foot space is built around a minimalist interior and a neutral palette punctuated by Skechers’ signature blue. It carries the brand’s best-selling lines alongside its full apparel and accessories range, reflecting its focus on comfort-led dressing and everyday versatility. A Koi Thé in-store outlet also opens within the space, marking a world-first collaboration between the two brands.
Jongjin Park Wins the Loewe Foundation Craft Prize 2026
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Loewe has named South Korean ceramist Jongjin Park the winner of this year’s Foundation Craft Prize for his sculptural work Strata of Illusion. Constructed from stacked sheets of paper layered with coloured porcelain slip, the piece transforms in the kiln as the paper burns away and the structure bends under its own weight. Two special mentions are also awarded to Álvaro Catalán de Ocón, alongside Baba Tree Weavers for Frafra Tapestry, and Graziano Visintin for Collier. All finalist works are now on display at the National Gallery Singapore through 14 June 2026.
Faure Le Page Unveils Le Bistrot in Kuala Lumpur
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Faure Le Page brings Paris to Kuala Lumpur with Le Bistrot, its latest immersive pop-up at The Exchange TRX. Marking the launch of its SS26 collection, the activation draws from the Parisian bistro as a cultural touchpoint of craftsmanship and everyday ritual. The collection reworks the House’s Scale canvas with a woven cane-inspired motif, while French chef Nathalie Gourmet curates a café-style menu that extends the narrative into food.
Book your slot here.
Calvin Klein Finds New Home at Pavilion Kuala Lumpur
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Calvin Klein has reopened at Pavilion Kuala Lumpur. Located on Level 4, the new space spans 3,400 square feet and offers the brand’s full lifestyle offering. The interior follows Store Concept 2.0, aligned with the global ‘Chalk’ design language, where modern minimalism is softened through tactile finishes and considered spatial flow. The reopening brings together Thai stars Tu Tontawan and Milk Pansa, joined by Malaysian personalities Meerqeen, Nadhir Nasar, Alicia Amin and Alvin Chong.
Wales Bonner and Y-3 Reworks the Archive
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First seen at the Wales Bonner SS26 show, the latest collaboration between Wales Bonner and Y-3 brings London and Tokyo into a shared rhythm. The Y-3 Field sneaker, originally introduced in 2003, is reinterpreted with a folded leather tongue, contrast stitching and a dark chocolate-toned upper that nods to its football origins. The ready-to-wear extends that dialogue through satin jackets detailed with tonal embroidered leopard motifs, bronze track sets with reflective stripes and knitwear that softens the athletic codes. Accessories round out the offering, including lizard-embossed leather bowling bags with silver hardware, knitted visors and socks.
The Wales Bonner and Y-3 collection is available online and at the Y-3 store in Seibu, The Exchange TRX.
Onitsuka Tiger Explores Malaysia Through Exclusive Releases
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For its latest release, Onitsuka Tiger turns to Malaysia, reworking the Mexico 66™ through a locally rooted lens. The silhouette reveals itself in layers, with insoles featuring native wildlife such as the rhinoceros hornbill and leatherback sea turtle, alongside botanical references like the Rafflesia and palm trees, as well as the Wau Bulan as a cultural motif. T-shirts carry the story forward with the Harimau Malaya shown in motion, set against the backdrop of badminton as a unifying national sport. These exclusive pieces are now available at select Onitsuka Tiger stores nationwide.
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