BURO Spotlights: Lilanz’s First Global Store Lands in Malaysia

Chinese fashion brands are no longer just domestic powerhouses—they’re becoming global contenders. With a strong emphasis on quality, thoughtful design, and a refined retail experience, these labels are quickly becoming familiar names in the region’s prime shopping locations. Among the latest to join the conversation is Lilanz, a brand that bridges tradition and modernity with quiet confidence.

Founded in 1987 by the Wang brothers, Lilanz began from humble beginnings as a small workshop. Over the years, it has grown into one of China’s leading names in business menswear. Its evolution has been marked by major milestones, such as becoming the first Chinese menswear brand listed on the Hong Kong Stock Exchange in 2009 and showcasing its collections on international runways like Milan Fashion Week.

Collaborations with acclaimed designer Chen Peng and cultural figures such as Han Han and Xu Kai have further solidified its relevance in today’s menswear landscape.

Inside the Lilanz store at SkyAvenue

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Inside the Lilanz store at SkyAvenue

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Inside the Lilanz store at SkyAvenue

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Inside the Lilanz store at SkyAvenue

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Now, Lilanz is making its international debut in Malaysia with the opening of its first global store at SkyAvenue, Resorts World Genting. Spanning nearly 3,000 square feet, this is the brand’s first store outside of China—a significant step that raises the bar for menswear retail in the region.

More than just a shop, the new space embodies Lilanz’s design ethos: refined, forward-thinking, and quietly assured. Choosing Malaysia for this launch signals the brand’s ambition to establish a strong presence on the global fashion map.

Built around three core styles—smart, urban casual, and performance wear—Lilanz offers polished, fashion-savvy pieces that feel rich in detail yet easy to wear. Each piece elevates everyday dressing through innovative fabrics and advanced technologies, delivering breathable comfort alongside timeless sophistication.

“Lilanz’s journey has always been defined by innovation, craftsmanship, and a relentless pursuit of excellence. The opening of our first-ever global store in Malaysia marks a bold leap forward—positioning the country as a strategic gateway to Southeast Asia and beyond,” says Mr Wang Jun Hong, Executive Director and Vice President of Lilang (China) Co., Ltd. “We are excited to introduce our premium menswear, rooted in style, simplicity, comfort, and refined minimalism.”

L to R: Ezaidi Aziz, Iyzdham Ang, Alvin Tiew, Azrel Ismail, Mr Yeap Chin Chong, Mr Chao Liang, Mr Wang Jun Hong, Mr Jianfeng Liu, Daler Yusuf, Adam Lee, Aiman Hakim, Danny Koo

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Adam Lee and Aiman Hakim

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Danny Koo

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Azrel Ismail

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Daler Yusuf

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Ezaidi Aziz

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To celebrate the boutique launch, Lilanz hosted a ribbon-cutting ceremony attended by top executives including Mr Wang Jun Hong, Executive Director and Vice President; Mr Chao Liang, Vice President; Mr Jianfeng Liu, Managing Director for Southeast Asia; and Mr Yeap Chin Chong, Head of Tenancy Management at Resorts World Genting. The event also welcomed a stylish roster of local celebrities like Aiman Hakim, Azrel Ismail, Adam Lee, Ezaidi Aziz, and Danny Koo. Take a look inside the event here: