Chanel's latest campaign for its Allure Homme Sport cologne is all about embracing nature in a brazen way. Filmed by photographer and director Jacob Sutton, the campaign includes three films that illustrate three different sports taken on by Brazillian professional diver Hugo Parisi, American skateboarder Adam Crigler, and American actor Luke Grimes. It's safe to say that you might just want to kickstart your venture into trying out a new sport after checking out these three films—horseback riding and downhill skateboarding anyone?

The campaign perfectly encapsulates the cologne's fresh yet profoundly modern notes. Created in 2007, the Allure Homme Sport's olfactory construction has four distinct yet complementary facets that are beguiling: Sicilian mandarin delivers an invigorating citrusy freshness while lovage-elemi adds a spicy yet intense accord that resonates with cedar and amber notes for a masculine element. And to round it off, the softness of white musk gives the cologne a sensual hint. This year, Chanel has released a 50ml bottle and 100ml bottle in addition to its 150ml size. 

Chanel Allure Homme Sport's new campaign shows you how to embrace nature with audacity

Chanel Allure Homme Sport is available at all Chanel counters and boutiques nationwide.


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