Montblanc welcomes Fan Bingbing to the family as global ambassador
Driven by passion
Montblanc has named renowned Chinese actress Fan Bingbing as their newest global brand ambassador. Fan, a red carpet favourite whose star power extends beyond the world of Chinese film with several foreign productions under her belt (remember her in X-Men: Days of Future Past?), resonates with the brand's 'Bohème spirit' with her passion, self-confidence and charm.
"Fan Bingbing is the quintessential modern woman, portraying confidence in many different areas beyond acting. Her interest and knowledge comprises fashion, philanthropy and business," says Mr. Nicolas Baretzki, CEO of Montblanc. "This self-confidence, determination and independence are what defines the 'Bohème spirit', and we are delighted to welcome Fan Bingbing to the Montblanc family."
In her new role, Fan Bingbing fronts the Bohème line, a collection that draws inspiration from the modern, independent woman - her self-confidence, her passion, her courage, her inspiration. "I believe self-confidence lies at the heart of the 'Bohème spirit'," says Fan. "Trusting yourself and daring to follow your art is what allows the modern woman's inner light to shine through. I'm honoured to have been invited to be the Bohème line ambassador so that I can impart the 'Bohème spirit' to a greater number of independent, courageous modern women.