Lady Gaga is Tudor's new brand ambassador

Lady Gaga is Tudor's new brand ambassador


Text: Joan Kong

Image: Tudor

The brand’s first female ambassador kicks off her partnership with Tudor with its #BornToDare campaign

From fabric straps to vintage-inspired pieces, Tudor has always been the pioneer of many timepiece trends, and thanks to the vision of its founder, Hans Wilsdorf, the watches have always been made to withstand the most extreme conditions. As Tudor's new (and the first female) brand ambassador, Lady Gaga is picking up the baton from fellow ambassador David Beckham by fronting the newest #BornToDare campaign, aimed for individuals who are constantly pushing the boundaries with a daring approach in life. With over 30 million albums sold worldwide, Lady Gaga is not only known for her vocal talents and provocative style, but her political statements and LGBT advocacy have also been at the centre stage; the pop icon definitely personifies the #BornToDare spirit that the Swiss watch brand embodies.


Lady Gaga is sporting the Tudor Black Bay 41mm automatic watch. 


Watch the campaign video below:


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