Benedict Cumberbatch is Jaeger-LeCoultre’s newest ambassador

Benedict Cumberbatch is Jaeger-LeCoultre’s newest ambassador

Text: Joan Kong

Image: Jaeger-LeCoultre

The British actor’s association with the Swiss luxury watch brand goes way back

Days before this year's edition of SIHH, Swiss luxury watch brand Jaeger-LeCoultre has announced a new face for the brand, and it's none other than British actor Benedict Cumberbatch. Described by the brand as a man who "embodies the elegant and active man of today with his integrity as an actor, a family man and someone who dedicates himself with energy to charitable endeavors", Benedict is no doubt a fitting addition to the Jaeger-LeCoultre family. The actor—who sported the brand's Master Ultra Thin Perpetual engraved watch in his 2016 Marvel movie Dr. Strange—will be making his debut at SIHH next week.

Benedict Cumberbatch in 2016 Marvel movie Dr. Strange

"Being a great watchmaking enthusiast I am delighted to be associated with such an outstanding watch manufacture as Jaeger-LeCoultre and to be visiting the Manufacture in the Valée de Joux in January." — Benedict Cumberbatch