Merdeka is fast approaching, so what better way is there to celebrate Malaysia’s 65th birthday than to support local beauty businesses? Now, we’ve already rounded up our favourite made-in-Malaysia skincare and wellness brands, but there’s one category we’ve yet to touch base on: Makeup.
READ: 10 Malaysian beauty brands every lipstick lover should check out
Indeed, Malaysia’s makeup industry has blown up in recent memory, so we’ve listed our top seven favourites. From colourful, pigment-heavy liners to innovative eyeshadow palettes, here are the local makeup brands we’ve been adding to cart:
VELVET VANITY
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Launched in 2016, Velvet Vanity has earned its cult-favourite status among Malaysians. With an impressive roster of products that have been created with 100 per cent vegan and cruelty-free formulations, you’ll find everything you could possibly need in its lineup. Our personal picks include the bestselling Glo With The Flo lip and cheek tint and their Never Forget Sunscreen.
KITTIE YIYI BEAUTY
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READ: Kittie Yiyi on expanding her empire to the beauty business
Founded by it-girl and entrepreneur Kittie Yiyi, this beauty brand is every part a reflection of its founder’s bright and bubbly signature style. Its roster currently includes a range of vibrant, highly-pigmented eyeliner pens (PSST: You can read our full review here).
STRANGEROUS.CO
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Another liner-based brand of a different flavour, Strangerous is the vegan and cruelty-free brainchild of makeup artist Afie Rohim. The brand currently has two products stocked: The Mata-Mata Liners palettes in ‘Soft Tears’ and ‘Essential’. Both water-activated eyeliner palettes boast nine highly-pigmented shades that are easy to use and get creative with.
B/REE
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B/Ree is local influencer Brian See‘s passion project, and it puts the focus on your face framers. Say goodbye to bad brow days—the brand’s B:Seen eyebrow pencil is an everyday essential, and it comes in three shades (grey, light, and dark brown).
GLAM X BEAUTY
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Co-founded by three partners, Glam X Beauty brings the best of K-beauty and Western beauty to our South East Asian shores. While the brand offers a range of products for the whole face, it has built its must-have reputation on its stunning eyeshadow palettes. Our current favourite is the Choc Royale Vol. 2 palette, which contains 35 pans of stunning mattes, metallics and glitters (the latter of which have been infused with shea butter for easy application!).
DUCK COSMETICS
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Created by certified girlboss Vivy Yusof, Duck Cosmetics offers everything you could possibly need for a full face (and beyond). The brand is known for its themed collaborations, and our personal favourite is their Barbie X Duck On-The-Duo Lip and Cheek Pod.
BREENA BEAUTY
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Owned by local beauty blogger Sabrina Tajuddin, Breena Beauty has carried a well-stocked lineup of face, eye, lip, and hair products since it opened for business in 2014. While there’s plenty to choose from, our personal recommendation for your kit would have to be their gorgeous selection of makeup brushes.
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