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Tengku Chanela Jamidah

Tengku Chanela Jamidah

Name: Tengku Chanela Jamidah

Occupation: Co-founder of Thavia and Dida

Industry: Fashion and Beauty

How she got started: Jamidah's first foray into fashion was the brand Ultra, which she launched with Tengku Syahmi and Jonathan Liang (both budding designers at the time). After the three partners moved on to separate pursuits, Jamidah started Curated Editions (since rebranded to Chic Editions), a  platform that sells luxury handbags and accessories.

Notable achievements: The collaboration with Syahmi and Liang grabbed the attention of the worldwide press and their project, Ultra 10 went on to win the Innovation in Design and Sourcing Award at Britain's Ethical Fashion Forum.

What she is up to now: Jamidah is now best known for a new fashion label she co-founded, Thavia. Besides catering to the local style set, she has also launched a beauty brand, Dida and dabbles in a premier furniture rental enterprise, The Event Store Asia.

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