BURO Malaysia
media
kit
media
kit
2026
Who We Are
Digitally powered, BURO has been connecting global brands with affluent millennials since its founding in 2011.
As the tenth international edition to launch globally in 2015, BURO Malaysia brings you savvy, concise and up-to-the-minute editorials, unhindered by the strictures of traditional print media. From runway reports to the hottest trends and all the latest in beauty, culture and lifestyle, you can read it first at BURO247.my.
As the tenth international edition to launch globally in 2015, BURO Malaysia brings you savvy, concise and up-to-the-minute editorials, unhindered by the strictures of traditional print media. From runway reports to the hottest trends and all the latest in beauty, culture and lifestyle, you can read it first at BURO247.my.
TARGET AUDIENCE
From trendsetters to fashion insiders, the jet set elite and emerging affluent, BURO Malaysia reaches out to a diverse mix of local and international readers.
Impeccably stylish, with their fingers on the pulse of fashion, our readers purchase both high street and luxury goods, enjoy trying out new bars and restaurants, and attending gallery openings and music festivals.
The BURO reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to BURO247.my for trusted quality editorial curated for both male and female audience.
Impeccably stylish, with their fingers on the pulse of fashion, our readers purchase both high street and luxury goods, enjoy trying out new bars and restaurants, and attending gallery openings and music festivals.
The BURO reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to BURO247.my for trusted quality editorial curated for both male and female audience.
WHERE WE HAVE BEEN
We've established authority & credibility in new luxury digital media.
WEBSITE SUMMARY
40%
Instant update
51%
Personalities & events
54%
Visually appealing
57%
Engaging stories & videos
66%
Mobile users
34%
Desktop users
400,000
Monthly page views
200,000
Unique visitors per month
03:50 min
Average session duration
12%
Bounce rate
why buro malaysia?
SITE TRAFFIC & DEMOGRAPHIC
55+
5%
45 - 54
10%
35 - 44
25%
25 - 34
42%
18 - 24
18%
60%
Female
40%
Male
40%
Google
13%
Website
3%
EDM
44%
Social Media
GENDER
AGE
Traffic source
BURO ECOSYSTEM
We've created a world of experience for the affluent millennials.
Video production
Social campaigns
Events
Influencer network
NATIVE
78,523
Likes
84,728
Followers
39,973
Followers
8,312
Subscribers
SOCIAL
The BURO reader is a highly engaged user of social media, using these platforms to gain knowledge, news and share content. BURO's social platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, and Instagram. Not only do these channels work to extend BURO's reach and offer another access point for up-to-the-minute fashion, culture, lifestyle, entertainment and beauty news, they also serve to underscore BURO's reputation as a leading source for contemporary cultural news.
*as of January 2026
WHAT BURO247.MY
IS MADE OF
IS MADE OF
30%
+ TRENDS
+ accessories
+ street style
+ men's
+ accessories
+ street style
+ men's
FASHION
+
+ Instagram
+ Facebook
+ YouTube
+ TikTok
+ YouTube
+ TikTok
SOCIAL & LIFESTYLE
+ BURO Social
+ Annual anniversary party
+ Co-branded client events
+ Annual anniversary party
+ Co-branded client events
+
EVENTS
25%
+ TRENDS
+ Men's
+ grooming
+ Men's
+ grooming
BEAUTY
20%
+ Travel
+ food & drink
+ technology
+ health & FITNESS
+ food & drink
+ technology
+ health & FITNESS
LIFESTYLE
15%
+ art & design
+ film & TV
+ music
+ events
+ film & TV
+ music
+ events
CULTURE
10%
+ TRENDS
+ men's
+ men's
WATCHES & JEWELLERY
TEAM BURO MALAYSIA
🖋️ EDITOR-IN-CHIEF
Jason Lim
💄 BEAUTY EDITOR
Redzhanna Jazmin
👜 FASHION WRITER
Benedict Unang
💍 Jewellery, Timepieces & Culture Editor
Nikita Nawawi
🍿 Lifestyle & Culture Writer
Marissa Chin
🍽️ LIFESTYLE EDITOR
Amanda Fung
🎨 Web Graphic Designer
Lau Eve Lyn
🖼️ CREATIVE DIRECTOR
Sarah Tai
✏️ EDITORIAL ASSISTANT
Stephanie Wong
💎 Director of Special Projects
Naseem Randhawa
📦 COMMERCIAL
Celine Yong
💼 SALES & MARKETING MANAGER
Calvin Yong
🗂️ Senior Account Manager
Winnie Ooi
EDITORIAL CALENDAR 2026
Theme: THE NEW LUXURY
Luxury is no longer defined by excess but by intention. We explore how Malaysians are redefining prestige through thoughtful design, elevated everyday rituals, craftsmanship, and experiences that prioritise quality, longevity, and meaning. From quiet fashion statements to refined living spaces, this is luxury reimagined for a modern, discerning audience.
Luxury is no longer defined by excess but by intention. We explore how Malaysians are redefining prestige through thoughtful design, elevated everyday rituals, craftsmanship, and experiences that prioritise quality, longevity, and meaning. From quiet fashion statements to refined living spaces, this is luxury reimagined for a modern, discerning audience.
Theme: CONCEPTIONS OF LOVE
Beyond romance, love in 2026 is expressed through self-care, meaningful connections, shared experiences, and personal indulgence. This month celebrates intimacy in all its forms—from refined gifting and indulgent dining to self-love rituals and community-driven relationships.
🐴 Chinese New Year Special
Beyond romance, love in 2026 is expressed through self-care, meaningful connections, shared experiences, and personal indulgence. This month celebrates intimacy in all its forms—from refined gifting and indulgent dining to self-love rituals and community-driven relationships.
🐴 Chinese New Year Special
Theme: THE FEMALE FRONTIER
A powerful celebration of modern womanhood, spotlighting women who lead with confidence, creativity, and nuance. The Female Frontier explores ambition, softness, leadership, and reinvention—from career and personal style to wellness and self-expression—offering a contemporary lens on femininity.
🌙 Hari Raya Special
A powerful celebration of modern womanhood, spotlighting women who lead with confidence, creativity, and nuance. The Female Frontier explores ambition, softness, leadership, and reinvention—from career and personal style to wellness and self-expression—offering a contemporary lens on femininity.
🌙 Hari Raya Special
Theme: URBAN CULTURE NOW
Set against the pulse of the city, the month of April captures the energy, creativity, and cultural movements shaping modern Malaysia. From fashion and food to nightlife, art, and emerging tastemakers, we celebrate the rhythm of city living and the individuals redefining what it means to be modern, relevant, and culturally influential.
🖨️ BURO Large
BURO Large marks BURO’s first step into print—a beautiful, tactile expression of our editorial vision designed to be kept, revisited and collected.
🎉 BURO: The Next Decade
A landmark celebration of ten years of culture, creativity, and community that honours where we’ve been while looking boldly towards what’s next.
Set against the pulse of the city, the month of April captures the energy, creativity, and cultural movements shaping modern Malaysia. From fashion and food to nightlife, art, and emerging tastemakers, we celebrate the rhythm of city living and the individuals redefining what it means to be modern, relevant, and culturally influential.
🖨️ BURO Large
BURO Large marks BURO’s first step into print—a beautiful, tactile expression of our editorial vision designed to be kept, revisited and collected.
🎉 BURO: The Next Decade
A landmark celebration of ten years of culture, creativity, and community that honours where we’ve been while looking boldly towards what’s next.
Theme: THE AGE OF WELLNESS
Wellness has become the ultimate status symbol. This month explores health as a holistic lifestyle, blending science, self-care, mental clarity, and physical vitality. From preventative health and men’s wellness to retreats, skincare, and bio-optimisation, this issue speaks to an audience investing in longevity and quality of life.
Wellness has become the ultimate status symbol. This month explores health as a holistic lifestyle, blending science, self-care, mental clarity, and physical vitality. From preventative health and men’s wellness to retreats, skincare, and bio-optimisation, this issue speaks to an audience investing in longevity and quality of life.
Theme: DESIGNING LIFE
Good design shapes how we live, feel, and move through the world. Here, we celebrate thoughtful design across fashion, interiors, architecture, and objects—spotlighting creators, spaces, and ideas that prioritise function, form, and craftsmanship.
🎲 BURO Connects: Game Night
Curated evenings focused on connection—board games and beers, dining experiences, cocktail pairings, gifting moments, or shared activities.
Good design shapes how we live, feel, and move through the world. Here, we celebrate thoughtful design across fashion, interiors, architecture, and objects—spotlighting creators, spaces, and ideas that prioritise function, form, and craftsmanship.
🎲 BURO Connects: Game Night
Curated evenings focused on connection—board games and beers, dining experiences, cocktail pairings, gifting moments, or shared activities.
Theme: THE GREAT ESCAPE
Travel is the ultimate luxury of experience. This issue explores where Malaysians are going, how they’re travelling, and why meaningful journeys matter more than ever. From destination-led style and curated itineraries to hospitality and travel essentials, The Great Escape positions travel as both aspiration and lifestyle.
🧳 BURO Getaway
The BURO team hits the road, discovering new destinations, fresh perspectives and culture-led experiences, captured through playful, elevated storytelling.
Travel is the ultimate luxury of experience. This issue explores where Malaysians are going, how they’re travelling, and why meaningful journeys matter more than ever. From destination-led style and curated itineraries to hospitality and travel essentials, The Great Escape positions travel as both aspiration and lifestyle.
🧳 BURO Getaway
The BURO team hits the road, discovering new destinations, fresh perspectives and culture-led experiences, captured through playful, elevated storytelling.
Theme: HERITAGE, REBORN
In conjunction with Malaysia’s National Day, August reexamines heritage through a modern lens. From fashion and design inspired by tradition to contemporary interpretations of culture, cuisine, and craftsmanship, Heritage, Reborn celebrates national identity while embracing progress, creativity, and reinvention.
🍺 BURO Connects: After Dark
City-led social nights—pub crawls, music-driven gatherings, fashion or cultural pop-ins that capture the pulse of urban life.
In conjunction with Malaysia’s National Day, August reexamines heritage through a modern lens. From fashion and design inspired by tradition to contemporary interpretations of culture, cuisine, and craftsmanship, Heritage, Reborn celebrates national identity while embracing progress, creativity, and reinvention.
🍺 BURO Connects: After Dark
City-led social nights—pub crawls, music-driven gatherings, fashion or cultural pop-ins that capture the pulse of urban life.
Theme: THE STYLE ISSUE
BURO’s annual fashion flagship—a definitive exploration of style, identity, and creative expression. September sets the tone for the season ahead, spotlighting emerging icons, directional trends, and the evolving language of fashion and beauty. A bold, visually driven month with maximum impact.
BURO’s annual fashion flagship—a definitive exploration of style, identity, and creative expression. September sets the tone for the season ahead, spotlighting emerging icons, directional trends, and the evolving language of fashion and beauty. A bold, visually driven month with maximum impact.
Theme: LIFE AT HOME
Home has become the ultimate personal luxury. This issue explores how Malaysians are curating spaces that reflect their values, creativity, and lifestyle from interior aesthetics and smart living to cooking, hosting, and everyday rituals. Life at Home celebrates comfort, design, and intentional living.
✏️ BURO Connects: In Session
Design-centric gatherings—studio visits, home styling workshops, craft demonstrations, or curated showroom experiences.
Home has become the ultimate personal luxury. This issue explores how Malaysians are curating spaces that reflect their values, creativity, and lifestyle from interior aesthetics and smart living to cooking, hosting, and everyday rituals. Life at Home celebrates comfort, design, and intentional living.
✏️ BURO Connects: In Session
Design-centric gatherings—studio visits, home styling workshops, craft demonstrations, or curated showroom experiences.
Theme: BALANCE
In a fast-paced, hyper-connected world, balance has become a rare and valuable luxury. In November we focus on rest, reflection, and mindful living, exploring wellness, slow beauty, retreat culture, and emotional well-being.
🕯️ Deepavali Special
In a fast-paced, hyper-connected world, balance has become a rare and valuable luxury. In November we focus on rest, reflection, and mindful living, exploring wellness, slow beauty, retreat culture, and emotional well-being.
🕯️ Deepavali Special
Theme: THE ART OF GIVING
A refined approach to gifting—thoughtful, design-led, and meaningful. This issue elevates the art of gifting beyond obligation, positioning it as an expression of taste and care.
🎁 BURO’s Ultimate Gift Guide
🏆 BURO Impact Awards
A refined approach to gifting—thoughtful, design-led, and meaningful. This issue elevates the art of gifting beyond obligation, positioning it as an expression of taste and care.
🎁 BURO’s Ultimate Gift Guide
🏆 BURO Impact Awards
ADVERTISING RATES
STANDARD ADVERTORIALS
HOVER HERE
HOVER HERE
A PRODUCT OR SERVICE FOCUSED
ADVERTORIAL WRITTEN BY BURO THAT APPEARS ORGANICALLY IN THE SITE'S CONTENT FEED.
ADVERTORIAL WRITTEN BY BURO THAT APPEARS ORGANICALLY IN THE SITE'S CONTENT FEED.
+ 3 images per story
+ Up to 400 words of text
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Up to 400 words of text
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
INTEGRATED PHOTO / VIDEO PACKAGES
HOVER HERE
HOVER HERE
ENGAGE THE READER THROUGH A SERIES OF PHOTOS AND/OR VIDEOS TO INCREASE TOP-OF-MIND RECALL FOR YOUR PRODUCT OR SERVICE.
+ Creative videos in collaboration with editorial team
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
BESPOKE ADVERTORIALS & SPECIAL LAYOUTS
HOVER HERE
HOVER HERE
OPPORTUNITY TO DEVISE A BESPOKE ADVERTISING SOLUTION TO CATER TO SPECIFIC CLIENT OBJECTIVES.
+ A fully tailored digital project to create a lasting impact
+ Holistic campaign to include social media and offline activation(s)
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Holistic campaign to include social media and offline activation(s)
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
HELLO, I AM
HOVER HERE
HOVER HERE
a monthly cover column that spotlights talented individuals and rising stars WHO fit the BURO profile—inspiring, sophisticated, modern, cultured and memorable.
+ Cover story, interview and video by the editorial team
+ Organically integrate the client's product or service
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 3 x Instagram posts (pinned on grid)
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Organically integrate the client's product or service
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 3 x Instagram posts (pinned on grid)
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
DISPLAY AD SPECS
- 1280 x 300 px
HEADER
A
- 300 x 600 px
B
half page banner
- 960 x 300 px
leaderboard
(top / middle / bottom)
(top / middle / bottom)
C
DESKTOP
B
- 400 x 500 px
LEADERBOARD
(TOP / MIDDLE / BOTTOM)
(TOP / MIDDLE / BOTTOM)
- 400 x 225 px
A
HEADER
MOBILE
+ MAXIMUM FILE SIZE
Below 200kb
+ FILE FORMAT
JPEG / GIF
+ MATERIAL DEADLINE
10 working days prior to campaign start date. Please provide raw files and all original images where possible.
+ ACCEPTED FORMATS FOR HALF PAGE BANNERS
HTML5, JPEG, AND CODE TAGS
CONTACT US
☎️ +603 6211 4288
✉️ [email protected]
✉️ [email protected]
CALVIN YONG
☎️ +6012 636 6431
✉️ [email protected]
NASEEM RANDHAWA
☎️ +6016 624 7764
✉️ [email protected]
WINNIE OOI
☎️ +6012 219 9459
✉️ [email protected]
☎️ +6012 636 6431
✉️ [email protected]
NASEEM RANDHAWA
☎️ +6016 624 7764
✉️ [email protected]
WINNIE OOI
☎️ +6012 219 9459
✉️ [email protected]