Dear runners, Under Armour has launched the HOVR collection in Malaysia
It’ll lift you up
With a tagline that says "Gravity holds you down, HOVR lifts you up", Under Armour's latest cushioning platform definitely sounds both promising and appealing, especially to runners. HOVR is engineered with several components to provide the ideal combination of cushioning and energy return with no compromise.
For starters, the midsole is made of a proprietary foam compound to provide a super-soft durometer with incredible cushioning and shock absorption with every single foot strike. Then, there's the 'Energy Web', a comprehensive mesh web that contains the cushioning core to help maintain the midsole's shape and, in return, deliver strong responsiveness and energy return. The combination thus makes you feel and perform better.
The HOVR platform is available in two styles, the HOVR Phantom and HOVR Sonic.