Chanel 22: The all-encompassing tote everyone’s carrying

Chanel 22: The all-encompassing tote everyone’s carrying

Object of desire

Text: Sarah Hani Jamil

Image: Instagram/@chrisellelim shot by Karla Ticas

If you’re looking for an excuse to purchase the Chanel 22 bag, look no further

Among the very many trending tiny or micro bags and structured crossbodies we’ve come to regularly see and love over the past year, Chanel debuts a new, unconventional silhouette that we can’t help but be baffled about at first glance. First debuted at the Spring/Summer 2022 show in Paris, the Chanel 22 is a slouchy, oversized, quilted tote that feels very fluid and casual, not exactly the first few persuasive reasons if one were to splurge on a brand-new Chanel piece.

The beauty, however, lies in its simplicity. Combining high savoir-faire, functionality and comfort, the Chanel 22 is a sophisticated pick for an everyday summer tote. Made from supple, yet resistant calfskin leather with a practical magnetic closure and drawstring handles, the carry-all offers ample space for more than just your regular essentials, taking you from day to night, to weekend travels and even to the beach! The exterior features the House’s exclusive diamond quilting, gold-toned chain and medallion inscribed with the word Chanel Paris, and the lacquered Chanel logo towards the bottom of the bag. What makes the Chanel 22 even more alluring are the colours they come in—candy tones of purple and pink, navy, or the classic black or white options. Additionally, there are three sizes available—small, medium, large, and even a backpack version—so you can choose to complement your preference, height and build accordingly.

Below, check out the ad campaign lensed by the distinguished creative duo, Inez & Vinoodh. Featuring up-and-coming Gen-Z actress Whitney Peak, star of the Gossip Girl reboot, the film follows her around New York City, spending her day with the people she loves most. A Chanel ambassador since 2021, Peak perfectly embodies the youthful spirit of the House’s new It bag.



Chanel 22: The all-encompassing tote everyone’s carrying (фото 1)


A new favourite

Aside from Peak, Lily-Rose Depp and Margaret Qualley—two young stunners spotted in the other Chanel 22 campaign films—the new tote is also seen on many of our favourite influencers. Scroll below to see how they style it in their everyday looks!


Molly Chiang


Chriselle Lim


Fiona McLeish


Eileen Yo


Jamie Chao


Ploi Horwang


Oranicha Krinchai


Helena Bordon


Cansu Akın


Cos Hsu


For more on the latest It bags, click here.