Regardless of how you feel about social media influencers and celebrities, there’s no denying that they are today’s hottest entrepreneurs. Long gone are the days where they use their popularity to only endorse products of others—from beauty brands to fashion labels, more and more influencers (or KOLs, as some call them) have leveraged their powerful URL presence to turn their passion into IRL profit. They’ve launched brands that are now some of the most successful businesses in the industry. A great example? The Kardashians and their long list of ventures.
When it comes to fashion influencer entrepreneur, some of the social media stars who have successfully built a fashion brand themselves include Chiara Ferragni with her eponymous label, Aimee Song with Song of Style, Rumi Neely with Are You Am I, Danielle Bernstein with WeWoreWhat, and more.
Below, we shine the spotlight on our very own Malaysian It-list, who have all launched some of the most well-loved fashion and accessories labels locally (and internationally):
Yaya Zahir: Asly
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Aside from being a TV host and influencer, Yaya Zahir is also the founder of Asly, Asly Beauty, and cookie brand, Oh My Dough. Her fashion label is known for its oversized T-shirts, although it recently collaborated with phone accessories label Case Ninetyfive on a range of cases and pop sockets.
Janechuck: Motherchuckers
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Janechuck is undoubtedly one of the leading influencers locally, and in recent years, she has also established herself as an entrepreneur thanks to her brands—Chuck’s for facial masks, and Motherchuckers for cosy loungewear—that have been some of the most raved-about labels as of late.
Juwei and Junees Teoh: Materialipstick
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Founded by sisters Juwei and Junees Teoh in 2015 alongside their friends, Wei Wei Jong and Charlyne Goh, Materialipstick is a bag label that has one simple aim: to elevate one’s style. The brand currently has stockists in KL, JB, Singapore, and China, and its signature Alyson bag is now available in six different variations.
Nana Law: Lola
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