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The top celebrity fashion influencer of 2018 is only 21 years old. Guess who?

The top celebrity fashion influencer of 2018 is only 21 years old. Guess who?

Star power

Text: Joan Kong


Here are the 10 most influential celebrities this year, according to Lyst

Every year, global fashion search platform, Lyst, will release a fashion report ranking the most powerful fashion trends, celebrities, Instagram brands and logos; and the most wanted products, alongside the best moments in fashion. And this year, it's no different. Last week, the global fashion search engine released the list of 2018, and here are the 10 top celebrity fashion influencers, and the number one on the ranking—which may (or may not) come as a surprise—is 21-year-old Kylie Jenner. To come up with the ranking, the platform monitored the spikes in demand and social media mentions generated by 50 global superstars during the entire course of the year, by looking at search and sales response of their most talked about outfits.

This year was Kylie Jenner's year. Thanks to her beauty empire—Kylie Cosmetics, she is set to become the world's youngest self-made billionaire. With 120 million followers on Instagram, the youngest of the Kardashian-Jenner clan has driven more than two million searches this year. After she was spotted in a pink dress to her birthday party, searches for the particular item increased by 107% in the following 48 hours. Second on the list, is big sister Kim Kardashian, who made waves as the first recipient of the CFDA Influencer Award earlier this year. Following her wedding to Prince Harry a few months back, the Meghan Markle effect continues to grow; the brand she's been spotted in will see a 200% increase in search demand the following week.  

 

Check out the full list below:

1.     Kylie Jenner

2.     Kim Kardashian

3.     Meghan Markle

4.     Cardi B

5.     Beyoncé

6.     Serena Williams

7.     Chiara Ferragni

8.     Blake Lively

9.     Rihanna

10.  Ariana Grande

 

 

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